Since everybody and his brother’s grandfather’s pet groomer is building a tablet computer to compete with the iPad, companies are now going after niche audiences. Italian design-house Alessi is introducing the Tab, a tablet computer designed to serve an apparently untapped market—young housewives looking for a product that will allow them to surf the net and do the dishes at the same time.
Let’s just let that sink in for a moment …
… OK, we’re back.
In its press release (comically translated by Google), Alessi outlines its blatantly sexist marketing scheme:
In family will find applications of interest to them as young housewives of new technology enthusiasts, connoisseurs of cinema and music, as those who are having fun in the kitchen, the fanatics of the Internet as those not familiar with technology.
Pricing and availability haven’t been disclosed yet, but Wired notes that it’ll probably be too expensive for households that don’t have a second income: Alessi charges $150 for a teapot. In terms of specs, the Tab is pretty much on par with other Android-powered tablets.
I can’t tell if this kind of thing is wrong, or just stupid.
You did a poor translation, then twisted what it said when it clearly doesn’t say that. Top job!
That’s not what it says. It’s something like: “”All the family will find applications to suit their interests – from housewives to young technophiles, from film and music lovers to those who love to cook, from internet fanatics to those who aren’t used to technology.”
I don’t blame you so much, but Wired should really have run that by like, a human being who actually speaks Italian rather than rely on Google Translate, ferchrissake.