“The Good Men Project is a glimpse of what enlightened masculinity might look like in the 21st century,” the press raved when we launched, and that was exactly what we were hoping for. Finally, “a cerebral, new media alternative” to glossy men’s magazines was born. In fact, The Good Men Project is not so much a magazine as a social movement; an ongoing in-depth discussion that has by now involved millions of people, all getting back to a core question of “what does it mean to be a good man in these modern times?”.
The Good Men Project was founded by Tom Matlack in 2009 as an anthology and documentary film featuring men’s stories about the defining moments in their lives. The original, modest goal, was to tell stories about men that “changed the writer and changed the reader.” In the process, it became apparent that this book was fostering a much-needed cultural conversation about manhood. The Good Men Foundation was set up, and proceeds from the book were used to support organizations that help at-risk boys. The Good Men Project has since grown into a diverse, multi-faceted media company and an idea-based social platform.
Twenty-first century masculinity needs thought leaders. We are letting The Good Men Project community be those thought leaders. It is our community that will help define the future of manhood. We don’t define what good is, we don’t even define what a man is. We are the catalyst for discussion so that men and women both can come to insights that will help them navigate this changing world in a way that is most helpful.
As one writer put it recently, traditional men’s media is “idealized Edens of irresponsibility, hedonism, wistful dreaming, places where all the women are gorgeous and underdressed, all the booze is top-shelf and on the house, and life’s greatest challenges involve nothing more pressing than how to infuse your pocket squares with a little more rebel attitude.” In fact, when we were starting out we were often warned: “It won’t work—men don’t read, and a website for men without scantily-clad women will never fly.” Our success to date is just one example of how wrong stereotypes about men can be.
At The Good Men Project, we explore the world of men and manhood in a way that no media company ever has. We are not afraid to tackle the tough subjects: pornography, war, race, politics, thoughtful sex, psychology, aging, and a brand new form of fatherhood. We are not afraid to invite our community into the conversation at every step of the way. Our content reflects the multidimensionality of men — we are alternatively funny and serious, provocative and thoughtful, earnest and light-hearted. We search far and wide for new stories and new voices from “the front lines of modern manhood.” And we do it without moralizing and without caricaturizing our audience; we let guys be guys, but we do it while challenging confining cultural notions of what a “real man” must be.
Guys today are neither the mindless, sex-obsessed buffoons nor the stoic automatons our culture so often makes them out to be. Our community is smart, compassionate, curious, and open-minded; they strive to be good fathers and husbands, citizens and friends, to lead by example at home and in the workplace, and to understand their role in a changing world. The Good Men Project is a place where that happens. We’re glad to have you along for the ride.
Our Most Read Stories Of All Time:
Confronting Life by Aaron Gouveia
Men and the Sexualization of Young Girls by Hugo Schwyzer
Sir, Can You Help Me With This? by Tom Forrister
The Top 10 Good Men Politicians by the Editors
She’s the One by Tom Matlack
In Yale Fraternity Pledging, Rape Is a Laughing Matter by Cooper Fleishman
I Blow-dry My Son’s Hair by Todd Mauldin
Out of Sync by Helen Peppe
Why Do We Demonize Men Who Are Honest About Their Sexual Needs? by Clarisse Thorn
Mostly Straight, Most of the Time by Ritch Savin-Williams
The Male Body: Repulsive or Beautiful? by Hugo Schwyzer
What Your Marriage Needs to Survive by SPSMM
Not Now, Honey. I’m Late for Gay Softball by Henry P. Belanger
Inside a Strip Club by Tom Matlack
Grieving in the Facebook Age by Katie Baker
Top 10 Good Guys in Sports by The Editors
The Professional by Charlotte Shane
Have You Seen My Mangina? by Tom Matlack
The Good Men Project on the air and in the news:
Publisher Lisa Hickey talks about what it means to be a good man on 89.5 FM in Chicago.
Former editor Benoit Denizet-Lewis talks about The Good Men Project, and our special feature on good politicians, on WCCO in Minneapolis.
Former Senior Editor Henry P. Belanger talks good politicians on Fox 25 News in Boston.
The Chicago Tribune profiles Tom Matlack and The Good Men Project.
On the day of our launch, Mediaite had this to say.
The New York Observer profiles us in a feature about the new trend of thoughtful men’s magazines.
Yahoo reports on our $500,000 in funding.
The Boston Globe writes about us, and photographs our leadership team on top of a building.
Ms. Magazine loves us.
Publisher, CEO Good Men Media, Inc.
Editors at Large
Benoit Denizet-Lewis, Cooper Fleishman
Managing Editor, Sports Editor
Sex and Gender Editor
Aaron Gouveia, Matt Coburn
Kevin Lincoln, Selah Woody
John Hawkins, 9seeds
Original site design thanks to John Guilfoil
Special thanks to Stephen Sheffield photography
- For editorial and content-sharing inquiries, or to advertise, contact Lisa Hickey at email@example.com. Click here for our media kit.
- To be considered as an ongoing columnist, dazzle us with your idea. Or feel free to contact any of the editors above.
- Have a feature idea—or completed article—you’d like us to consider? Click here.
- Want to be a Good Men Project Magazine intern? Email Lisa Hickey here.
- Want to submit work to the Good Men Project Magazine? Click here.
- Want to be a good man? Sorry, there’s no email for that. You can just flounder around like the rest of us.