This is a comment by Nikki on the post “Unwanted Sexual Advance ≠ Bravery“.
In a world where men are told to conquer things like money, women, and sex, Nikki says it’s no surprise to see commercials like these. What do you think?
I’m not shocked by this commercial at all. TV shows, movies, songs etc. all perpetuate the idea that if given the power, people will claim whatever they want as theirs. The young man in this commercial parks in the principal’s space because he feels entitled to it. He kisses the prom queen because he feels entitled to it. He takes the black eye and drives home exhilarated because he still has the car and he still had that kiss.
He asserted himself in a way that perhaps he hadn’t before (as at the beginning of the commercial we find out that he was going to prom alone, one could assume that he was not exactly popular). He turned a potentially lame night into one that society tells young men that they should aspire to. Fast cars. Sexy ladies. Fist fights. Howl all the way home at your sense of accomplishment.
The fancy car makes you a better man and the better man gets (use of) the girl. This isn’t new.