“He did what society tells men they should aspire to: fast cars, sexy ladies, fist fights.”


This is a comment by Nikki on the post “Unwanted Sexual Advance ≠ Bravery“.

In a world where men are told to conquer things like money, women, and sex, Nikki says it’s no surprise to see commercials like these. What do you think?

Nikki said:

I’m not shocked by this commercial at all. TV shows, movies, songs etc. all perpetuate the idea that if given the power, people will claim whatever they want as theirs. The young man in this commercial parks in the principal’s space because he feels entitled to it. He kisses the prom queen because he feels entitled to it. He takes the black eye and drives home exhilarated because he still has the car and he still had that kiss.

He asserted himself in a way that perhaps he hadn’t before (as at the beginning of the commercial we find out that he was going to prom alone, one could assume that he was not exactly popular). He turned a potentially lame night into one that society tells young men that they should aspire to. Fast cars. Sexy ladies. Fist fights. Howl all the way home at your sense of accomplishment.

The fancy car makes you a better man and the better man gets (use of) the girl. This isn’t new. 

Disagree with Nikki? Tell us what you think of the commercial.

Photo credit: YouTube, “Audi 2013 Big Game Commercial – “Prom” (Worth It)”


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  1. Nikki…”to the victor go the spoils…” This ethos is ancient and did not originate as an American ideal exclusively.Whoever won the fight got all the benefits of power;got to exert their will. Our presidential electoral system is based, partially, on this ideal.Commercials don’t create values,they embellish and reflect them. A big house,nice car etc,-the trapping of power- can buy one a trophy wife.

    • Yes, but it only works on those who buy into that ideal, which they learn from what they see emulated around them. I DO think they get it from TV/media. It’s about all people do see anymore. I think if people stopped watching all the stupid media, they would normalize to something more real and humane; instead of treating the prom queen like she is just some stupid bitch to be used, he might instead see her as the sister of a friend whom he would NEVER treat in such a disrespectful manner. Yes, it IS about what we think about and that is based upon what we see and hear around us. Turn off your TV, before it’s too late!

      • FlyingKal says:

        People have been buying into that deal for millennias before TV/media/commercials were thought of, for almost every culture or “civilization” known to humankind throughout history. (And for the ones that didn’t buy into , there’s probably a reason they aren’t known in history…)

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