This photo was from Emily on the post Pinterest Is For Girls, Gentlemint Is For Boys.
Gendering products makes good business sense, so I doubt it will go away whether it’s good for anyone else or not. When the EZ Bake Oven people figured out they could get parents to buy TWO glorified light bulbs wrapped in plastic by making one pink and white with included cupcake recipes and the other one dark green and gray with included recipes for bugs and vomit, that was a path to doubling their sales so naturally they took it. It doesn’t matter that the Creepy Crawlers oven and the EZ Bake oven are the exact same product with different colors and marketing, or that Pinterest and Gentlemint are evidently the same site with different marketing. Going after a particular demographic like men means Gentlemint can just reproduce someone else’s successful business model but market it differently so as not to be labeled an imitator, rather than having to come up with a whole new product.
About the Editors
In this case, girls actually have it easier. They could use either one. But a boy would be probably feel embarrassed to use the girl’s oven. So they are more limited.
I bought the Creepy Crawler one for my niece and nephew and they both used it equally and both loved it. Most girls love playing in the dirt and bugs and insects just as much as boys. It’s just an old stereotype that they don’t. And some girls feel pressured to pretend they don’t. Most boys love baking but might feel pressured to pretend they don’t. In some ways boys and girls aren’t too different.
And by the way, there’s a big difference between the two products – you cannot eat the Creepy Crawler creations but you can eat the EZ Bake oven creations. There used to be a Creepy Crawler type of toy that you could eat but I think they stopped making it. What a shame.