Craig Playstead’s son couldn’t find his Nintento DS. This was a serious problem.
Boy #1: Dad, do you know where my (Nintendo) DS is?
Me: No, I didn’t play it last.
Boy #1: No, really—I need it.
Me: You need it?
Boy #1: Do you know what will happen if I don’t find it?
Me: Yeah, I know what will happen. You’ll read even more books—get smarter, do better in school, get into a killer college and dominate, start your own business, do something no one in history has done, build an empire and change the world.
Boy #1: So, do you know where it is or what?