Meet Normative Idealization: The tendency to idealize one’s own lifestyle and believe others would benefit from it too.
By Samantha Joel, University of Toronto
People tend to see their own lifestyle as being the ideal lifestyle. A single person may question why anyone would choose to shackle themselves to one partner rather than live it up with the single life. Then there is that smug married couple who pushes for other couples to also tie the knot, so they can similarly bask in wedded bliss.
This phenomenon is called “normative idealisation”, which is the tendency to idealise one’s own lifestyle and believe others would benefit from it too.
Where does such insufferable behaviour come from? It has been suggested that people might idealise their own relationship status not because they are actually confident that it is ideal, but rather because they are trying to feel better about their own lives.
Psychologists at Stanford University and the University of Waterloo tested whether people were more judgemental of others’ lifestyles when they felt threatened regarding their own. Their results are published in the journal Psychological Science.
In the first study, the researchers measured participants’ perceived stability of their current relationship status, and then measured the bias people have against those with an opposing relationship status. For single people, they measured how difficult single participants thought it would be to find a romantic partner. For romantically attached people, they measured how difficult they thought it would be to leave their current relationships. The more “stuck” one feels with their current lifestyle, the more threatened one should feel by the idea of people happily enjoying the opposing lifestyle.
As predicted, when people in romantic relationships felt it would be difficult to end those relationships, they were more likely to endorse statements such as “Individuals who are in long-term romantic relationships generally have more meaningful, fulfilling lives than those who are not.” Similarly, when single people felt it would be difficult to enter a romantic relationship, they were more likely to endorse statements such as “Although many people feel pressured to find a long-term romantic relationship partner, many people would prefer to be independent.”
This study provided the first preliminary evidence that people look down on other lifestyles to make themselves feel better about their own. However, an alternative hypothesis is that people who prefer a particular lifestyle are more likely to do things that actually make that lifestyle more permanent. To rule this out, the researchers conducted an experiment where some participants were temporarily made to feel their relationship status was more permanent. They asked how long they expected their current relationship status to continue, and then manipulating how they answered that question.
People who were asked to rate the question on a scale from “now” to “the end of my lifetime” subsequently felt that their current relationship status was considerably more permanent than if they rated the question on a scale from “now” to “the end of this year”.
Next, participants evaluated a hypothetical job candidate who was either single or in a romantic relationship. The researchers found that when people were made to feel like their current lifestyle was more permanent, they made more negative evaluations of the job candidate who had the opposite relationship status.
So if people like to idealise their own relationship status, and if couplehood is the dominant relationship status, this may help to explain why our society is so geared toward couples. This might also explain the prejudice against singletons.
It seems then that people look down on people with opposing relationship statuses as a way to feel better about their own. This kind of judgement is really a form of defensiveness. A person who has taken a different path in life can threaten our confidence in our own lifestyle, particularly if we feel that our own lifestyle is not easily changed. A good way to combat that sense of threat is to convince ourselves that our way is the only right way. So the next time you catch yourself looking down on someone else’s lifestyle … ask yourself if it is possible that you are actually a little bit envious.
This is an edited version of a post that appeared on Science of Relationships.
Samantha Joel does not work for, consult to, own shares in or receive funding from any company or organisation that would benefit from this article, and has no relevant affiliations.
–This article was originally published at The Conversation.
–Read the original article.
–Photo: Julie70/Flickr
Thank you! I didn’t know there was a phrase for it, but now I do.
So, it’s called “normative idealization” (Americans and their damn letter “zee”). That’s what it’s called when people with children tell people without children that being a parent the best thing in the world. Like, “you have no idea what real love is until you have kids.” Which is really another way of saying, “the best life for you is the life that I lead.”
The “couple” in the photo at the top look like proper smug so and sos. I hate this photo in a similar fashion as when Iook in the mirror . . . Oh. Wait.
Elizabeth Finney & Abi Smith. Well said.
What a smug pair of single people. I know this cos the girl in the picture is a right pirate hooker.
I hate smug couples. Look how smug the couple in that picture are. I can feel them patronising me already. Makes me glad that he and I are both single.
I suspect that smug couples (not all couples) may be overcompensating or being defensive. They may be afraid to admit that sometimes they think being single again sounds like fun. Insecure people don’t want to hear their partners say positive things about being single. The Correct Answer is “No, honey, I can’t imagine ever being as happy as I am with you.”
I hate smug couples. Look how smug the couple in that picture are. I can feel them patronising me already. Makes me glad that he and I both single.
Singles are discriminated against in a way that is almost needing legal protection against being subjugated by smug couples.
What Jackie said