If environmental decline is linked to global poverty and climate action is liked to economic development, wouldn’t the present be considered the golden days for green solutions?
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After dropping out of college I began thoroughly researching econology, the synthesis of sociology, economics and ecology that can be used as the base for creating an economy that’s socially and ecologically sustainable.
The concept of econology, which excited me because of its altruistic and innovative core, didn’t resonate with most active citizens, elected officials and business owners, mainly because those who I was sharing the discovery with were still struggling to grasp the concept of recycling and not using paper in their everyday lives.
The lack of public will that existed for the science didn’t discourage me from starting Techbook Online, because I knew the world would eventually come around; they had no choice given the steadily decline in the Earth’s natural environment.
More than four years later, Techbook Online continues to promote the science of econology – on Earth Day of 2014 we published Minding Climate Change: A Call to Action™, which features teens and millennials attempting to answer “how do we build communities and economies that are socially and ecologically sustainable” – but now we’re not alone, as the World Bank Group and the Climate Action Foundation released a study this month which makes it clear that climate-smart development can boost employment and can save millions of lives.
The report, “Climate-Smart Development: Adding up the benefits of actions that help build prosperity, end poverty and combat climate change,” uses new modeling tools to outline how the objectives of economic development and climate protection can be complementary.
An example given by the publication is as follows:
“A policy that encourages more efficient transportation—including fuel efficient vehicles, and effective public transit—will save fuel and time which improves energy security and labor productivity. These policies can also reduce smog-related respiratory problems, thus saving lives, and improve visibility, benefiting local investment in sectors such as tourism and recreation. Similarly, a project to improve solid waste management may initially be pursued for its sanitation and health benefits; it can also reduce methane emissions that may boost crop yields and save energy. All these gains directly contribute to economic growth.”
The link between climate action and economic development has always been visible to Techbook Online, which is why as a social entrepreneurial venture we offer a unique marketing and promotional service that integrates core business strategies and bottom line goals with social and ecological responsibility that adds value through innovation.
Our genuine desire to educate communities on sustainable practices has spun into a profitable eBook business that allows us to repurpose our wholly-owned content for early-education uses. Our focus on researching the causes and effects of the warming world has generated a roster of original and trademarked characters that we plan to monetize through licensing and merchandising. Our commitment to producing and sharing information, while remaining a 100% paperless organization, resulted in an innovative internet product called TABS, now in its 4th edition.
Environmental decline is linked to global poverty and climate action is liked to economic development, which means we need to teach econology in our classrooms, boardrooms and municipal offices if we are to ever see a world that’s socially and ecologically sustainable.
The time is now to generate green by living green. The problems are overwhelming, the youthful talent is overzealous and underemployed, and the rising sea levels are causing rivers to overflow; these are all the signs of the golden days for green solutions!
Thanks for reading. Until next time, I’m Flood the Drummer® & I’m Drumming for JUSTICE!™
READ: Econology: Why This Word Will Ultimately Save Your Life