How did nobody over at adidas notice the horrific implications of this shoe?
No, seriously. Is an entire company that stupid, ignorant and heartless?
What the F, adidas?!
The Daily Mail elaborates:
Dr Boyce Watkins, writing for Your Black World, said: ‘Shackles. The stuff that our ancestors wore for 400 years while experiencing the most horrific atrocities imaginable.
‘Most of which were never documented in the history books and kept away from you in the educational system, all so you’d be willing to put shackles on your ankles today and not be so sensitive about it.’
The Professor at Syracuse University said he accepted some people would accuse him of overreacting.
But he added: ‘There is always a group of negroes who are more than happy to resubmit themselves to slavery.
The good news: adidas has since cancelled the shoe, which was set to debut in August. The bad news? A whole team of designers, marketing strategists and others within adidas initially thought this shoe was a good idea!
USA Today‘s take:
Sneaker marketers sell edginess. But adidas cancelling a shoe that wasn’t even going to debut until August is the latest example of sneakers being too edgy.
Umm… Too “edgy”? Really USA Today? Is it the “edginess” that doesn’t work on this shoe or is it, say, oh I don’t know, the racism?
Here’s a primer, USA Today. This is an edgy shoe:
This is a racist* shoe:
What do you suppose adidas was thinking here? Does it allude to slavery, the prison industrial complex, or both?
Is there a way to look at this shoe as a means of “reclaiming” the past… Like taking back offensive and oppressive language?
What would you think of a man wearing this shoe? Would he be reclaiming the past? Or is he a part of a system that is desensitizing people to the horrors of slavery and the modern-day proof of the continued marginalization and dehumanization of Black men?
Or is this adidas’ commentary about how men are supposedly so tied to and obsessed with sports that it’s as if they’re shackled to their sneakers**?