Air New Zealand’s Hobbit Inspired Air Safety Video

Peter Jackson has partnered with Air New Zealand to make a Hobbit inspired air safety video that you’ll actually watch all of. And you won’t even be on the plane.

Included in the video is a secret code that can be used to enter a contest and win tickets to the Hobbit. And so, gamification and playfulness are energizing the predictable world of air safety videos. Its this kind of break out re-imagining of a predictable format that infuses the tired old air safety video with very high levels of viewer engagement. Engagement which, in turn, insures viewers are learning what they need to know in case of emergency.

And the best part of it all? The Witch King gets stuck in a middle seat.


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About Mark Greene

GMP Senior Editor Mark Greene writes and speaks on Men's Issues at the intersection of society, politics, relationships and parenting for the Good Men Project, the New York Times, The Shriver Report, Salon, HLN, The Huffington Post, and Mamamia. You can follow him on Twitter @megaSAHD and Google.
Click here to read more GMP articles by Mark Greene. Get Mark's fully illustrated children's book FLATMUNDER for iPad from iTunes about kid's fears and the power of play. For kids ages 4-8.


  1. Adam McPhee says:

    Psssh, that’s the wraith-king, not Sauron…. but my nerdiness is showing.

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