Air New Zealand’s Hobbit Inspired Air Safety Video

Peter Jackson has partnered with Air New Zealand to make a Hobbit inspired air safety video that you’ll actually watch all of. And you won’t even be on the plane.

Included in the video is a secret code that can be used to enter a contest and win tickets to the Hobbit. And so, gamification and playfulness are energizing the predictable world of air safety videos. Its this kind of break out re-imagining of a predictable format that infuses the tired old air safety video with very high levels of viewer engagement. Engagement which, in turn, insures viewers are learning what they need to know in case of emergency.

And the best part of it all? The Witch King gets stuck in a middle seat.

About Mark Greene

Good Men Project Executive Editor Mark Greene’s new book, REMAKING MANHOOD is a collection of Mark's most powerful articles on American culture, relationships, family and parenting. It is a timely and balanced look at the issues at the heart of the modern masculinity movement. Remaking Manhood is available on Amazon's free Kindle Reader app for all Android, Windows, and Apple devices.

Mark's articles on masculinity and manhood have received over 150,000 FB shares and five million page views. He writes and talks men's Issues at Salon, Shriver Report, Huffington Post, HLN, the BBC, and the New York Times. Mark and his wife, therapist Dr. Saliha Bava, live in New York City.


  1. Adam McPhee says:

    Psssh, that’s the wraith-king, not Sauron…. but my nerdiness is showing.

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