In the wake of this week’s deadly storm that ravaged the Eastern Seaboard, leaving at least two dozen people dead, American Apparel offered a 20% off sale, checkout code SANDYSALE.
With the email blast announcing the sale, the Twittersphere exploded with disgust at what they believed was the retailer taking advantage of a tragedy to increase sales.
It should be noted that a search on Twitter for SANDYSALE brings up a number of other retailers offering discounts during the disaster, including The Gap.
What do you think? Is American Apparel’s themed sale opportunistic?