Brad Pitt is Hawking Chanel No. 5?

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About Joanna Schroeder

Joanna Schroeder is the type of working mom who opens her car door and junk spills out all over the ground. She serves as Executive Editor of The Good Men Project and is a freelance writer whose work has appeared on sites like xoJane,, and The Huffington Post. Joanna loves playing with her sons, skateboarding with her husband, and hanging out with friends. Her dream is to someday finish her almost-done novel and get some sleep. Follow her shenanigans on Twitter.


  1. Love it! Love his voice! Who cares what he is selling!

    Someone please hire Gilles Marini and William Levy to do “emo” commercials!

  2. It’s pure marketing genius! Women see Brad Pitt on the screen and you instantly got their attention! As far as their men go, thy’ll see them paying rapt attention and assume it’s because they’re intrested in the product. So the next time they’re in the ‘doghouse’ and need to get her a gift, guess what they’ll remember. I predict this will be so successful , others are sure to follow.Ican see Daniel Craig (with no shirt on of course) hawking Summers Eve (“I like my women to smell fresh.”) Or Hugh Jackmen (again minus a shirt) jogging along saying “I only run with women in Reebok running shoes!” The possibilities are endless!

  3. When you think about it,all they’re doing is taking an approach they’ve used for decades with men(I mean, who hasn’t seen the commericial with the georgous woman purring”Mmmm, there’s something about an Aqua Velva man”) and flipping it over to use on women. It’s so simple, it makes you wonder why no one thought of it sooner!

  4. This is almost exactly like the way curvaceous young lovelies draped over car hoods were the go-to image for marketing back in the 60s. For years cars were marketed almost exclusively to men, at least the ones that weren’t station wagons/minivans/SUVs or whatever the curent wifewagon was at the time. I think they still use basically the same mechanism at the annual roll-outs of new models. And this is pretty much the same mechanism here too.

  5. An outstanding share! I’ve just forwarded this onto a colleague who was doing a little research on this. And he actually bought me dinner due to the fact that I stumbled upon it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanx for spending some time to talk about this topic here on your web page.

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