Deodorant Wars: Axe vs. Old Spice

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About Zak Jason

Zak Jason is a senior a Boston College. His manliest moment was at the age of nine, when he shaved the Nike swoosh into the back of his head.


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  1. [...] Axe poked fun on a billboard, asking men if they’d rather be with a woman or on a horse. Now Brut has a feature called “Some [...]

  2. [...] billboard advertising.  Not directly, but through allusions to the OldSpice message.  There was a billboard that stated “For Men Who’d Rather Be With a Woman Than on a Horse”  and showed a bottle of [...]

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