Eminem and dumb men. Those seemed to be the two themes of the Super Bowl’s commercial lineup. Eminem popped up in every other commercial—claymation or human, it didn’t matter. But when he wasn’t selling us Brisk, telling us why he doesn’t do commercials, or actually making a really compelling argument for the future of Detroit, we saw guys bumbling and stumbling—yes, I just quoted Chris Berman—across life in every way imaginable.
They failed under pressure.
Oh, wait. Sorry, that last one wasn’t a commercial. It actually happened. All in all, Super Bowl XLV’s commercial slate was a big loss for dudes. But there was one commercial that almost made the rest of them bearable. Thank you, Volkswagen.
I agree! I swear if this keeps up, I’m going to ban my three boys from watching the game. Either the girls are ho’s or the guys are complete morons. I swear this viewpoint of men being idiots is spreading and becoming more prevalent. Ridiculous.
Guys are dumb, girls are bitches. Yep, that was one of the dominant messages. What I don’t get is how people can’t see that misogyny hurts men & women both. & how people will just sit back & let commercials insult them. Aren’t the viewers supposed to be the ones buying your crap?
I too was sorely disappointed by the commercials (in fact–I’ll stretch that to all things Super Bowl. The game had its moments, but was actually pretty sloppy, and yes, @DaddyFiles, that halftime show was in serious danger of wardrobe malfunction–only this time, I was afraid those blinking suits would electrocute, not undress, the wearers). However, I would say that men-as-idiots was only the sub-theme. The real tragedy was–big surprise–the incredibly sexist focus. You expect (but never condone) this from GoDaddy, but Sealy Mattresses? I cringed at almost every single commercial due to its blockhead stereotypes. What really gets me is… Read more »
1) If you needed further proof that A-Rod is the worst, this was it.
2) That Vader commercial was the best of the night.
But I think you’re off on the other commercials. I really liked most of the ones you listed above. The one where his grandfather comes back to life was hilarious, as was the mistaken e-mail commercial. C’mon, who hasn’t mistakenly hit “reply all.”
If you want to hate on something, it should be that atrocity of a halftime show. Fergie needs to go far, far away. Stat!