Not So Bueno: Taco Bell’s New Dorito Taco

Jamie Reidy reviews the latest product from Pepsi Co.’s Mexican fast food chain.

I think it’s muy importante to think Outside The Bun. I walked that walk yesterday during a a six-hour road trip to Northern California, when I opted for Taco Bell at my lunch/gas stop. (No pun intended, but that last part just made me giggle.)

I’m no stranger to making a “run to the border,” so I’m quite familiar with their fabulous $5 meal box: two tacos, a burrito extreme and a drink. Probably won’t see Jared chowing down on that anytime soon, but what it lacks in healthy it makes up for in hearty.

On March 8th, Taco Bell unveiled its “Doritos Locos Tacos,” a normal taco but with a shell made from Dorito. This is definitely one of those, They didn’t already have that, like, twenty years ago? ideas.

Alas, you have to be loco to eat a taco while driving. I’m not a no-food-in-the-car Nazi, but I prefer to arrive at my destination without my friends being able to identify my lunch with a glance at my shirt.

But, since I am a fast food hombre, I threw caution to the wind and got the $5 Doritos Locos Tacos box to go. My reaction: “Taco Bell, that’s nacho best work.”

First of all, the Dorito shell is somehow more crumbly than the normal shell. (See earlier eating-while-driving comment.)

Secondly, the Dorito shell isn’t all that Dorito-y. Sure my fingers got all red dusty, but the taste lacked. I can’t believe I’m actually typing this, but, it was too subtle.

That said, I’m gonna “Live Mas” by giving the Doritos Locos Tacos another chance; maybe I was too focused on my radar detector, as opposed to my taste detector.

How about you? Have you tried it yet? Will you try it?

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About Jamie Reidy

Jamie Reidy is a former U.S. Army officer turned little blue pill pusher turned author. His first book "Hard Sell: The Evolution of A Viagra Salesman"
served as the basis for the movie "Love and Other Drugs" starring Jake Gyllenhaal. Jamie is currently writing his new book, "Game On: One Fanatic's Fantastic, Foolish and Futile Attempt to Attend 365 Sporting Events in 365 Days." He discovered his latest story featured on Good Men Project - "Hope Shoots and Scores" - on Day 39 of his crazy journey.

Comments

  1. Nick, mostly says:

    Yo quiero Taco Bell as much as the next guy, and I’ve been known to indulge in a bag of Cool Ranch, but there is absolutely nothing at appealing to me about this. You’re a brave man than I.

  2. Joanna Schroeder says:

    My husband, who recently found out he’s allergic to dairy products, is absolutely devastated that the Dorito taco shell was launched post-milk allergy.

  3. Toxic Bell is too expensive for me …. And for the price, lot of other fast foods take my vote.

  4. Oh, given that my wife is Mexican, and according to my late mother-in-law, my authentic Mexican meals are far better then even my wifes. Damn, men are good cooks, aren’t we?

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