Colin Murdock and Aren Wilborn pointed out some of the rather insulting ways products are advertised to men. But Danny thinks they missed what could be the biggest culprit of them all.
I came across this list at Cracked.com: The 5 Most Insulting Ways Products Are Advertised to Men. It’s rather accurate but I think there is a very big one missing from the list. Let’s take a quick run-down of the five that are listed:
#5. Assume Men Are Stupid (And Proud of It)
#4. Question Your Masculinity
#3. Dress Ordinary Products Up as Manly Industrial Power Tools
#2. Turn Regular Foods and Flavors into Sausagefests
#1. Assume You’re Hungry for a Heart Attack
No question on these items. They are all true and they all happen. However I think there is one insulting thing that is missing. And this is an insulting way of advertising that happens all the time. An insulting thing that probably should have been Number One: Assume You’re Doing It All For The Nookie
There is a saying that goes, “Men think with their dicks.” Yes, highly insulting I know, but that has not stopped the advertising divisions of a lot of companies from marketing their products in a way that stimulates our “lower brains”.
I wonder if this would get guys to overlook the price of those Bose headsets?
When you advertise something as common as, oh I don’t know, deodorant spray, you have to do something to get the attention of your target audience. How about getting them to believe that if you use a certain spray women won’t be able to keep their hands off of you?
For the longest time products have been advertised to men as the one sure fire way to have women swooning and tripping over (and sometimes fighting among) themselves. Also there are ads where, when faced with a choice between something highly important and a man, the product in question is sure to tip the scales in his favor. ”Eternal salvation? Good smelling guy? Eternal salvation? Good smelling guy?”
Axe makes my soul burn with a fiery passion that surpasses even the Power Cosmic. But let us move on shall we?
Still not sure how these women make the domain space sold by Go Daddy superior to domain space sold by other registrars.
Finally we have Food With Sex, the strategy of getting guys to buy certain brands of food by getting us to think about sex and food at the same time. Because that’s all we need right? Give us food and give us sex and the rest will take care of itself.
But I’m not going with the obvious Burger King Ad that caused an uproar last year. No, I’m going to go a bit further out for an example…. Who knew women had to pull back their hair and bob their heads when eating noodles?
As I said at the beginning, the five items they brought up are accurate, I just think they missed a really big one. If you go back and look at anything that is advertised to men I bet nearly every single ad will invoke at least one of these. And it’s a problem. First and foremost, these methods of advertising pretty much case men as a monolithic entity that all think the same and we will respond to the same stimulation.
These agencies can thank the highly restrictive and oppressive gender roles that we are all bound by for being able to do this. Secondly a lot of these methods don’t speak very highly of women. Unfortunately marketing execs keep using these methods for one reason and one reason only. People are still buying their products, which shows that these highly offensive ways actually work.
What do you think?