Our Blades Are F***ing Great

Some startup founders cut their teeth learning computer science at demanding universities. Others, like Michael Dubin, rely on their skills as improv comics.

Last week, Dubin took the Web by storm through his video ad for Dollar Shave Club, the startup he co-founded. The ad, which promotes the company’s monthly subscription service for razors, has already been viewed more than 3 million times. The spot cost $4,500 to make and works because of Dubin’s comic timing. In this interview, Dubin explains how a guy with no real technology chops created such a stir online and talks about what’s next for the company.

Bloomberg

The company is not a joke.  Kleiner and Marc Andreesen gave the team $1mm in October just based on the video as part of the pitch.

About Tom Matlack

Tom Matlack is the co-founder of The Good Men Project. He has a 18-year-old daughter and 16- and 7-year-old sons. His wife, Elena, is the love of his life. Follow him on Twitter @TMatlack.

Comments

  1. If Dollar Shave Club doesn’t work out for him, he’s got a career as an Ad man all lined up.

Speak Your Mind

*