The new advertising campaign for Dr. Pepper Ten prompts some serious questions. For instance:
- Did Dr. Pepper Ten’s market research suggest that it really needed shoring up in the sexist douchebag demographic?
- How the hell can a calorie be manly?
- What planet is Dr. Pepper Ten’s advertising team on?
- What awful women have they met that none of them like action movies?
- Who is against pictures of cute animals?
- Who thought this marketing campaign was a good idea?
However, it does not prompt the question I believe they were going for, which is:
- Where can I buy this soda, because it looks awesome?
I will present Dr. Pepper Ten’s advertising without commentary, because I feel commentary would make it way less amusing.
The Facebook page of Dr. Pepper Ten includes special male-only content, including a “man quiz” about hunting and fishing and a shooting gallery where you shoot high heels and lipstick. It also features The Ten Man’ments, which are as follows:
- THOU SHALT NOT OMG. If it’s not exploding, it’s not exciting.
- THOU SHALT NOT PUCKER UP. Kissy faces are never manly.
- THOU SHALT NOT POST PICS OF YOUR OUTFIT. Unless it’s battle armor and you have a gigantic sword and/or small bazooka.
- THOU SHALT NOT POST FURRY ANIMAL VIDEOS. Exceptions made for beasts fighting to the death and bears destroying idyllic picnic scenes.
- THOU SHALT NOT MAKE A “MAN-GAGEMENT” ALBUM. That is all.
- THOU SHALT NOT SHARE YOUR HOROSCOPE. Daily.
- THOU SHALT NOT INSTAGRAM YOUR LUNCH. Real men eat lunch not tweet it.
- THOU SHALT NOT UNTAG UNFLATTERING PICS. We know you were there.
- THOU SHALT NOT END A COMMENT WITH A =)
- THOU SHALT NOT MAKE A FACEBOOK PROFILE FOR YOUR PET, baby and/or imaginary friend.
About ozyfrantz
“A thread about a dumb soda commercial becomes a thread about how a feminist is a pedophile enabler, ”
Serious reading comprehension problem. Feminism is the remedy for this woman’s shit. That was one of the reasons for pointing that article out.
Serious reading comprehension problem. Feminism is the remedy for this woman’s shit. That was one of the reasons for pointing that article out.
You know what, you’re right. It’s still a massive derail, but it wasn’t really an example of anti-feminist Moby Dicking. I apologize for mischaracterizing the nature of the derail; at the time, I’d had two hours of sleep in an uncomfortable chair in a hospital room, and was apparently a bit too hasty to jump to conclusions. My mistake.
Easy mistake though, given past history around here and also given that it is not hard to mistake this for some feminist sex-negative discourse if you have a reading comprehension problem.
Whatever that young mother calls herself, I can’t see anything remotely feminist about her actions and what it really felt like instead was classic parochial Catholic misandry (it settles in real comfortably alongside of catholic misogyny.)
There might be a post in expanding on what that one feminist commenter said – her reaction was the opposite of feminism. It was plain old traditionalist bigotry and it won’t stand up to any kind of feminist analysis. This here is a very good example of feminism helping men and it might help discussion around here. Yes there have been strains of feminism that have a poor record wrt men, so admit that and rebut it with feminism’s own egalitararian and sex-positive arguments that feminism worked out a long time ago.
@pocketjacks: Jones Green Apple would have been great, but since I didn’t feel like biking across town to get some I settled for Hansen’s.
Apparently if you attempt to ‘Like’ the Facebook page while being registered as female, it rejects you.
And it seems the campaign isn’t working….
http://blogs.smartmoney.com/paydirt/2011/10/21/angry-women-is-not-what-dr-pepper-ordered/
The article makes an interesting point; It was probably meant to be a takeoff on the Old Spice Commercials. Of course, the different is that the Old Spice Guy is a smooth lover man rather than a He Man Woman Hater.
@Monkey the charm of the Old Spice commercials, at least for me, was the hilarious non sequiturs xD so if what they got from the success of those ads was “rawr manly no girls allowed!”, for me at the very least, they srsly missed the mark xD
The old spice commercials (which I’ve only seen on youtube) were fun because they were absurd, and not in the “can you believe how stupid and offensive this is?” way.
What I meant was that the format (talking directly to the camera while crazy things happen) comes from the Old Spice commercial. I didn’t mean to imply that the Old Spice Guy is supposed to be sexist.
I’ll let ye who art learned in masculist critique handle the male side of things, but this ad absolutely REEKS of enlightened sexism (the idea that feminism’s job is done, so it’s A-OK to resurrect mysogynistic stereotypes, which, all in all, is just another form of sexism). The CEO says that “women will get the joke.” I’m not getting it.
Actually I thought it was quite a funny advert.
Very similar to the much liked Yorkie “Not for girls” ads from a few years ago.
It’s a blatant parody sending up the Coke Zero and Pepsi Max style ads of “sexy guys doing cool stuff”
Does no-one get satire any more? Someone call Chris Morris, we need some new Brass Eye, stat!
It’s just a IFHIIMBAGT(*) exploit.
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(*) If Feminists Hate It, It Must Be A Good Thing
Hmm, the idea of advertising is to be noticed, shock value is very important in that. To get you to take notice of the product advertisers will do anything they can get away with – absolutely anything no matter how tasteless or supposedly offensive. This post and all these comments say one thing. You noticed. Advertising Win. Who Failed?