Pinterest may have 20 million users and be valued at $1.5 billion, but some have proclaimed it as “too girly” for men. So what’s a man to do?
I’ve been quite vocal about my advocacy for gender-specific private clubs. Hence, it’s hardly shocking for me to announce my affection for gender-specific websites. (There’s a reason why I love working for The Good Men Project!) I believe gender-specific destinations, both online and off-line, serve a significant purpose: the exclusive opportunity to connect with one’s gender.
The internet continues to be populated with endless gender-specific web pages, e.g. The Good Men Project, AskMen, Be Better Guys, Man of the House, iVillage, YourTango, The Hairpin, etc. Aside from these gender-specific sites, there’s a new online trend of gender-specific social media websites cropping up at a rapid rate.
Pinterest may have 20 million users and be valued at $1.5 billion, but some have proclaimed it as “too girly” for men. So what’s a man to do? Fear not, gentlemen! Savvy male entrepreneurs have developed male-centric social media websites – Manteresting, Dudepins, and Gentlemint – as an alternative to Pinterest and the Pinterest copycat sites.
The advantage of digital media (and internet marketing) is the ability to create niche websites and distinct communities, while reaching micro-demographics. Specialty websites are havens for people with similar interests, and now, the same gender. It was only a matter of time before social media websites became niche and gender-specific. Clearly, I’m and advocate; yet, I’m curious to how men feel.
Men, do you prefer male-centric social media websites? Are you using Manteresting, Gentlemint, or Dudepins? Are you happy media companies are actively finding new ways to cater to men?
photo of man at computer: Shutterstock.com