
Ever wondered how the Old Spice ad team gets Isaiah Mustafa from the shower to his infamous horse in one take?

Ever wondered how the Old Spice ad team gets Isaiah Mustafa from the shower to his infamous horse in one take?

Dr. Pepper isn’t the first to try to corner the highly elusive (possibly nonexistent) male diet-soda-drinking market. Let’s take a stroll through TV commercial history.

Check out these awesome ads for Movember—the manly mustache growing movement, supporting prostate cancer research. As these clearly illustrate, sometimes, a sweet ‘stache can be all the difference between a man and a Man.

In a world where the concept of manhood is changing, two deodorants are offering two distinct and popular ideals of masculinity.
Drawing on the deodorant’s hilarious viral ad campaign starring former wide receiver Isaiah Mustafa, Sesame Street’s Grover explains how to use the word “on”—as in staying “on” top of cultural memes.

“I want to represent an idea. The idea that if you put your mind to something you can accomplish anything, all you need is a crazy work ethic, faith and perseverance.” — Tyrre Burks

Cameron Conaway insists that this has nothing to do with football and everything to do with what it means to be a good man.

U.S. Army Sergeant First Class Matthew Crowder has learned that he can live alone, but is willing to admit that he would rather be cuddling.

Jamie Reidy agrees that deep-sexing in the workplace doesn’t have to lead to deep-sixing from the workplace

Joanna Schroeder explains that little boys aren’t the only ones who tease because they like someone.

In honor of Lent, Jamie Reidy pledges to give up the same thing he does every year: Nada.

Ken Goldstein talks about how, in the business world, you must not only eat it, but like it.

Joanna Schroeder explains that little boys aren’t the only ones who tease because they like someone.

When I was a sophomore in college, I realized I was unhappy, both with the school I had chosen and the major I was pursuing.

1) The stories will surprise you. 2) The conversation is important. 3) It sure beats a hammer or a tie. Want more reasons to buy The Good Men Project Book? Here you go…

One of our great myths about men is that lust invariably cancels out the empathy.
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“Why have artists abandoned their duty to say the unsayable?”
How does one explain the lack of moral courage in modern art?