Old Spice Man: Behind the Scenes

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Ever wondered how the Old Spice ad team gets Isaiah Mustafa from the shower to his infamous horse in one take?

The ‘Manly’ Diet Soda Ad: Who’s Buying It?

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Dr. Pepper isn’t the first to try to corner the highly elusive (possibly nonexistent) male diet-soda-drinking market. Let’s take a stroll through TV commercial history.

If You Can’t Fix Stuff

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Watch us get through this entire blog post without a single caulk joke. That was … uh … difficult.

You’re Not a Man Unless You Drive … Slower?

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What could make a guy drive slower?

The Magic of Mustaches

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Check out these awesome ads for Movember—the manly mustache growing movement, supporting prostate cancer research. As these clearly illustrate, sometimes, a sweet ‘stache can be all the difference between a man and a Man.

Deodorant Wars: Axe vs. Old Spice

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In a world where the concept of manhood is changing, two deodorants are offering two distinct and popular ideals of masculinity.

‘Sesame Street’ Spoofs Old Spice Ad

Drawing on the deodorant’s hilarious viral ad campaign starring former wide receiver Isaiah Mustafa, Sesame Street’s Grover explains how to use the word “on”—as in staying “on” top of cultural memes.