After his friend lost an unspeakably hard battle with cancer, Jeff Friedman wants to share what he learned from his friend and colleague, Mike Connell.
Is it acceptable to market apparel in a way that sexualizes and objectifies young girls?
How do you replace a shrinking (and dying) customer base? Get the new generation hooked.
This year’s batch of Super Bowl commercials were chock full of poignant homages paid to dads. Zach Rosenberg breaks them down.
Dove Men+Care’s Super Bowl ad celebrates fathers in this touching compilation. 2015 just might be the year of the dad.
Adiba Nelson shows us how one company got it horribly wrong.
Every nook of our lives is filled with advertising these days. It’s so pervasive that we have come to accept it as a fact of life, and it cannot help but have an effect on our minds.
What happens when a dad realizes how their town is treating his goth daughter?
Leo Babauta knows the reason advertising works is because many people are trying to fill a void, but he believes the tools for true happiness are not found in material possessions at all.
Do advertisers play on male fear and shame to sell products? You bet they do.
Comedy clubs. Magazine racks. Pictures on classroom walls. Things look a little different here.
Two GMP writers offer two different takes: Is this a glimpse at new, unsure parents or another poor example of the modern dad in advertising?