How do you replace a shrinking (and dying) customer base? Get the new generation hooked.
Shawn Henfling looks at the cultural phenomena of Axe and how it teaches guys that they aren’t good enough and women should be objectified or worse.
This year’s batch of Super Bowl commercials were chock full of poignant homages paid to dads. Zach Rosenberg breaks them down.
Dove Men+Care’s Super Bowl ad celebrates fathers in this touching compilation. 2015 just might be the year of the dad.
Every nook of our lives is filled with advertising these days. It’s so pervasive that we have come to accept it as a fact of life, and it cannot help but have an effect on our minds.
Leo Babauta knows the reason advertising works is because many people are trying to fill a void, but he believes the tools for true happiness are not found in material possessions at all.
Madison Avenue marketers pay heed, Jim Guerci teaches his students to reverse engineer advertising that could change the world.
Two GMP writers offer two different takes: Is this a glimpse at new, unsure parents or another poor example of the modern dad in advertising?
You’ve seen the viral photos of “real men” in their underwear. Tony Posnanski thinks defining any man as “real” does more harm than good.
The largest corporations shudder at the thought of you being an active, conscious user of your own time and money.
Humans spend an enormous amount of time and effort thinking about other people.
Who knew that what you ate, birth control, and sunglasses had anything to do with dating?
A master is somebody who, every single day, tries to pursue perfection at their chosen endeavor.
We’ve got a shortlist of stories for your Sunday afternoon. Or morning. Or evening.
Sticking to his roots to save a culture from extinction.
There is always someone out there for you. Sometimes you have to reach out instead of waiting to be reached.
If you have interest in how men are changing in the 21st century, and want the benefits of writing for a large, engaged and growing platform, consider joining The Good Men Project team.
Can we illustrate lessons on living a better life through America’s favorite villain? Alexander DeLuca thinks so.
Last month we started the ‘Why We Run’ series. We’ve had some extraordinary submissions. And we are looking for more.
Sometimes the greatest things come from the places we least expect.
Fashion blogger Tillie Adelson of MyStilettoLife learns firsthand about the dishonest side of reality TV auditions.
James Halcomb remembers the acting legend.
Your dog may love you unconditionally, but grown human adults aren’t our pets.
Why it’s good when the city shuts down.
Carrie Cariello, whose boy Jack has autism, has answers … to the questions every parent with a child like hers asks.
There is no one kind of man. There is no one kind of trans-man. And every story matters.
“I find it paradoxical that we live in a society where love of difference makes one the same, while love of sameness makes one different.”
Veteran Airman Nicholas Miele skillfully juxtaposes a personal rite of passage with a personal loss.
Watch 5 years in the life on one young transguy, as his voice and pictures tell the story of how he’s grown not just as a man, but as a person.
My son got a sports locker. And his room and I thank him for it.