bourbon — The Good Men Project

Maker’s Mark Broadens Target Audience for Their Whisky

February 16, 2013 By Chuck Ross 2 Comments

Will watering down their whisky water down Maker’s Mark’s reputation? The premium whisky distiller becomes a case study in branding.

Filed Under: Featured Content, Food, Lifestyle, The Good Life Tagged With: advertising, alcohol, American whiskey, Beam Inc, Bill Walton NBA, bourbon, bourbon ads, bourbon culture, business ethics, business forecasting, business school case studies, Chuck Cowdery, cocktails, distilled liquor, Guinness, integrity, integrity versus brand, Jack Daniels, Kentucky, Kentucky bourbon, Knob Creek, maker's mark, marketing, Megan McArdle, new whiskey drinnkers, newcomer demand, out stock, premium alcohol, premium bourbon market, public relations, purists vs newbies, Rob Samuels, supply channels, the Atlantic, The Daily Beast, watered down bourbon, whiskey, whiskirexia nervosa, Whisky, whisky purists

Smoke in Your Eye

September 9, 2012 By Bryan Rory Brown 3 Comments

What I felt for her wasn’t love. It was more an addiction.

Filed Under: Addiction, Featured Content, Fiction, The Good Life Tagged With: bars, bourbon, cigarettes, city life, college life, dating, Dave Eggers, drinking, getting high, Little Five Points, marijuana, new york city, no smoking, relationships, romance, Smoking, Southerners, Spanish Fly, winter

Whiskey Sour (in Pictures) For Dear Ol’ Mom!

August 9, 2012 By Bruce Tretter Leave a Comment

Learn to mix this classic cocktail for a classy individual in your life.

Filed Under: Lifestyle, The Good Life Tagged With: bourbon, bourbon sour, classic cocktails, cocktails, lemons, lifestyle, recipes, summer drinks, whiskey, whiskey sour

“Don’t Screw up the Whiskey”: A Day With Maker’s Mark

May 22, 2012 By Jonathan Soroff Leave a Comment

Jonathan Soroff takes a close personal look at the makers of Maker’s Mark bourbon.

Filed Under: Business Ethics, Featured Content Tagged With: alcohol, Bill Samuels Jr., bourbon, distilling, family business, Jonathan Soroff, Kentucky, maker's mark, prohibition, Whisky

Kentucky Derby: My Favorite Day of The Year

May 3, 2012 By Jamie Reidy Leave a Comment

Jamie Reidy explains why you HAVE TO spend the first Saturday in May in Louisville: The Kentucky Derby.

Filed Under: Featured Content, Sports Tagged With: Axe Body Wash, bourbon, Churchill Downs, Jay Gatsby, JosA.Bank, Justin Timberlake, Kentucky Derby, Kentucky Oaks, Louisville, Mint Julep, Muhammad Ali, My Old Kentucky Home, Run for The Roses, seersucker suit, Smarty Jones, star wars, the beatles, The Great Gatsby, University of Kentucky, Woodford Reserve

Good Feed Blog

BREAKING NEWS: Boy Scouts End Gay Ban on Gay Youth

The National Council of the Boy Scouts of America have voted to end the controversial policy which bans gay youth from their ranks.

Author William Broyles on His Return Trip to Vietnam (VIDEO)

William Broyles has written a “gripping memoir” about his return to Vietnam and his attempts to make sense of the war.

Phoenix Police Show Support for Fallen Officer’s Daughter at Graduation

Phoenix Police Seargent Ben Kartchner said, “He’s left a precious child and a wife behind, and it’s our responsibility to make sure that they’re taken care of for the rest of their life.”

Kaitlyn Hunt with her father Steven Hunt Jr.

My Daughter Was Arrested, Expelled and Charged With a Felony for a Same-Sex Relationship She Had as a Minor

The nightmare began in February when the cops came to arrest my daughter, who had just turned 18, and took her away without telling us what was happening.