The Anatomy of a PR Fail: Playskool, Twitter, Dad Blogs, and The Huffington Post


The Rock Father finds himself embroiled in overinflated backlash between consumers and the marketers who love us

What They Don’t Know: The Dad Movement Has Never Been Stronger


Mainstream media calls it a down year for dads, despite all evidence to the contrary

Babble Recognizes Dad Bloggers in Top 50

Babble's Top 50

“It’s refreshing to see these guys take the public perception of parents into their own hands.”

Mr. Mom and Mullets: Both Are Just Wrong


Don’t call him Mr. Mom… Al Watts is an At-Home Dad. And don’t you forget it.

Primary Parenting Dads Take a Lot of Crap (And I’m Not Talking About Diapers)


Jay Palter insists that society’s attitude to what has traditionally been considered “women’s work” isn’t changing as fast as individuals and the economy are.

Why Huggies’ New Commercial ‘Spaghetti Night’ Works


All Jim Higley wants is for Huggies to portray dads as they are. Not to canonize them, but to simply portray dads as men who love their kids and who are comfortable digging in with the daily work of parenting.