Residents of Temecula, CA, gifted Marine Corporal Juan Dominguez and his wife, Alexis, with everything they needed for a perfect wedding to show their gratitude for his service to the country.
People like giving, and often feel awkward about being thanked for it. But secretly, they appreciate it. How a donor responds to direct mail is often different from what they say they want. Why do you think so many charities use frills (like mailing labels)? They make a lot more money than they cost. I [...]