After more than a decade of peddling misogyny to sell deodorant, AXE has made a U-turn. Shawn Henfling welcomes them to the new masculinity.
Style tips don’t have to be complicated, in fact looking cool (and staying cool) can be easy. Especially with the help of the BIC Flex5 razor and Wai Sallas. #SmoothUp
Hair is part of the human body and it is affected by whatever it is that dads could be struggling with. Christopher Britton suggests taking control of not just your physical appearance, but also your overall health and wellness. Here are his thoughts.
The Halo effect is very interesting. It shows us again how important that first impression is. This is a real easy win. Life can be overcomplicated. But making a first impression is as easy as 1,2,3…
James M. Sama says being a gentleman is about a lot more than being smooth… but a great shave from the BIC Flex 5 razor sure does help.
Male facial grooming doesn’t just follow fashion trends. There is also history in the beard, and culture in the moustache.
Frederick J. Goodall shares a few tips to keep the fellas looking snappy.
How did soldiers maintain a shaving and grooming regime in the Great War?
Your might notice these things about other people, but what about on yourself?
A bearded man ponders just what men do or don’t do with their faces and why.
When and how did the concept of masculinity turn its back on art, design, and beauty?
Why does sculpting men’s hair strike us as strange? This is not the most original insight in the world, but: gender is WEIRD. And there’s nowhere that’s more obvious than the field of grooming. Women are expected, obligated to engage in elaborate rituals of prettiness-maximizing. Multiple industries exist just to sustain, supply, and enforce these […]
We all have our favorite shaving and grooming tools. But what would you buy if you could start over?
When exactly did hotness become a competition nobody can opt out of?
John Swartz, on how to go from clean cut to bushy beard without raising any eyebrows at work.