Old Spice’s New Bar Soap is as Fresh as a 24 Hour Shower (Sponsored)

Old Spice

Ever wish the freshness of a shower could follow you throughout the day? Classic men deserve a classic shower.

Dear New York Times: Of Course Men Are Manly Enough

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Kaleb Blake wades through ‘essentialist crap’ on masculinity in The New York Times’ new roundtable discussion.

What Can A Viral Video Teach Us About Manhood?

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Mark Radcliffe ponders what it is that makes a funny video go viral, and what it says about what we value.

Self-Confidence Is an Inside Job

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Many men lack self-confidence and are busy upholding that facade to friends, coworkers, or partners.

Real Men Don’t Make Light of Child Sex Trafficking

Justin Timberlake

Ironic PSAs might not be the best way to end child sex trafficking.

Old Spice Man: Behind the Scenes

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Ever wondered how the Old Spice ad team gets Isaiah Mustafa from the shower to his infamous horse in one take?

The 10 at 10

Happy

Happiness leads to a longer life, Mike Huckabee is crazy, and Jon Stewart isn’t.

10 at 10

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Mind-blowing bad science and why guys never ask for lion meat tacos.

Wanna Man-Slap the Old Spice Dude?

brut man

The manly shower products are battling it out, and now Brut has a feature called “Some Men Need to Be Slapped.”

Deodorant Wars: Axe vs. Old Spice

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In a world where the concept of manhood is changing, two deodorants are offering two distinct and popular ideals of masculinity.

‘Sesame Street’ Spoofs Old Spice Ad

Drawing on the deodorant’s hilarious viral ad campaign starring former wide receiver Isaiah Mustafa, Sesame Street’s Grover explains how to use the word “on”—as in staying “on” top of cultural memes.

Stayfree’s Disturbing New Ads

From the Old Spice guy to “The Most Interesting Man in the World,” overly masculine men are starting to take over advertising. And then there’s this guy. Stayfree’s new ad campaign is just plain wrong. It’s comprised of short videos of “dates” with three different guys, shot from the point of view of the woman. [...]