Unbrand Yourself Today!

Have we branded every item in every niche of our lives from diaper wipes to gravestones? Jeremy McKeen chronicles a lifetime of purchasing power.

Taking Your Kids to “The Park”: Why Three Dads Are Excited About “Jurassic World”

Three dads from the “Jurassic Park” generation talk about the various ways they’ll be sharing “Jurassic World” with their children… #JurassicWorldAtTarget

How to Live Like an Avenger: A Dad’s Guide to Superhero Life

In anticipation for “Avengers: Age of Ultron,” three joyfully-geeky dads discuss how they’re sharing The Avengers with their kids…

How Revenge Site ShesAHomeWrecker.com is Bad For Men AND Women

At what time is somebody allowed to move past their indiscretions and live a normal, happy life? Turns out revenge isn’t so sweet.


David Eye’s poem of shooting involves both literal and metaphorical guns.

Who Needs to Shop on Thanksgiving?

Holidays are for quality time with family and friends, sharing good food, laughter, love and joy, not for shopping.

Abercrombie Making a Switch? I’m Not Buying It

A&F supporting anti-bullying efforts and championing allies all sounds good until you review its track record … and the cognitive dissonance begins.

Who Hacked Our Shower Registry?

Taylor and Gabrielle elope at age nineteen. Months later, someone sends them a message by putting baby products on a Target marriage shower registry.

Girls’ Superhero Underwear Is Selling Out Online: Are Retailers Listening?

Fruit of the Loom now offers DC Comics licensed superhero underwear for girls, and it’s a huge hit!

Kids Challenging Gender Barriers, One Pair of Batman Undies at a Time

Tom Burns found an unexpected ally in the fight to bring equality to the kids’ underpants selection. Now he needs your help.

Buying Boys’ Underwear For My Daughter

Tom Burns wonders what the hell is wrong with the manufacturers of children’s underwear.

Three Strangers

On a day already surreal, Saumya Arya Hass has chance encounters with three guys, all strangers. Three men, three different connections.

NYT: The Unrelenting Pink of Girl Toys Is Fading As Dads Do Their Part

An inch at a time, the stark gendering of kids’ toys is loosening, and a new article talks about why.

My Sons’ Easy-Bake Oven Shame

Joanna Schroeder wonders why, as traditional gender roles are starting to fade, the Easy-Bake Oven is now more girly than ever.

Call Me a Good Dad and I’ll Spray You with the Hose

Dad goes Andy Rooney on woman who praised his parenting

Road Trip: Tips for Making Lifetime Memories

Jay Palter takes his 9 year olds on a summer road trip the whole family will appreciate now and remember, always.