Maker’s Mark Broadens Target Audience for Their Whisky

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Will watering down their whisky water down Maker’s Mark’s reputation? The premium whisky distiller becomes a case study in branding.

How to Mix a Highball

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Whiskey and ginger ale, also known as a highball or a whiskey and ginger, is the perfect cocktail for cold winter nights.

“Society won’t let me have the sex I want, but Johnnie Walker will.”

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This is a comment by Alyssa Royse on the post “Nice Guys Commit Rape Too”.

You’re So Vain, You Probably Wrote This Story About You

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What if I told you that the stories you create are more about you than they are about anyone else?

Whiskey Sour (in Pictures) For Dear Ol’ Mom!

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Learn to mix this classic cocktail for a classy individual in your life.

The Whiskey Rule

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A lovely rule to make sure you make every meeting. I’m generally scatter-brained and disorganized, and, on rare occasions, I miss meetings. I also work with creative types, who are often scatter-brained and disorganized and, on rare occasions, miss meetings with me. Ned Dwyer of Native Digital, who probably deals with the same issues, came [...]

TEX

Tex, Father's Day

Andy Hinds and his father share memories of Andy’s bootlegging, fist-fighting, cowboy grandfather, “Tex.”

The Curse of the Bastard Sons

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“Nora did not tell her son many stories about his father. She preferred not to mention him at all, adhering to what she referred to as “the thumper principle” after the rabbit in Bambi: if you don’t have anything nice to say, don’t say anything at all.” By Emily Kiernan

An Honest Post About Masculinity

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Masculinity and femininity are no longer two sides to the same coin, but rather the same side. John Dwyer thinks modern culture needs to stop defining genders by their differences.

Cormorants

CORMORANTS FICTION

“I removed his arm. ‘I’m a whiskey girl. You know that.’” By Lam Pham

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The Double Standard

If I didn’t mention your blog, don’t get your thong all up your ass… Any blog post that includes a disclaimer has a 50-50 shot of being good.  Either it’s total crap drivel that some lunatic is spouting, or it’s well thought out and doesn’t scare  the bejesus out of you..  Come to think of [...]