Will watering down their whisky water down Maker’s Mark’s reputation? The premium whisky distiller becomes a case study in branding.
A lovely rule to make sure you make every meeting. I’m generally scatter-brained and disorganized, and, on rare occasions, I miss meetings. I also work with creative types, who are often scatter-brained and disorganized and, on rare occasions, miss meetings with me. Ned Dwyer of Native Digital, who probably deals with the same issues, came [...]