David Arrick makes cupcakes topped with manly things, like bacon. Yes, bacon.
Funfetti and red velvet aren’t manly enough for you? Breathe easy. There’s finally a cupcake to fill that previously insatiable desire for masculine, handheld baked goods.
At MSNBC.com, Michelle Nichols reports that David Arrick has opened Butch Bakery (stop laughing), a bakery for manly men in New York City.
Arrick was a lawyer on Wall Street until he lost his job in the recession. He stopped eating in restaurants and taught himself to bake. Jobless, he took the logical next step of opening a bakery catering to manly tastes.
The bakery is still internet-based. Orders are placed online and then the baking is done in an industrial kitchen in Queens. From there, the cupcakes are delivered to Manhattan, Queens, and Brooklyn.
Despite the humble confines, Arrick says that the business has grown by more than 500 percent since opening in November 2009. And, really, how could it not?
The flavors range from Rum and Coke, a rum-soaked vanilla cake with cola-flavored frosting, to Mojito, a rum-soaked lime cake with vanilla frosting. Rum-soaked cupcakes? Yes, please.
It gets better. There’s a flavor Arrick calls Beer Run. It’s a chocolate beer cake topped with a beer-infused butter cream and crushed pretzels. Beer combined with beer, rolled up into a cupcake? It should be illegal.
The Mona Lisa of the butch cupcake world shockingly contains no alcohol. It is known as the Driller. The Driller is a maple cake filled with milk-chocolate ganache, topped with crumbled bacon—yes, bacon. They took the frosting off the top, filled the cupcake with it, and replaced it with freakin’ bacon. Pure genius.
The cupcakes run for $4.25. At first it seems like a lot of money—until you realize you’re eating a chocolate-filled cupcake covered with bacon.
—Ryan O’Hanlon