The Anchorman 2 viral marketing onslaught continues.
First there were the talk show cameos, then the Dodge campaign. Now Will Ferrell has taken Ron Burgundy to an actual newscast. KX News in Bismarck, North Dakota hosted Ferrell/Burgundy Saturday night for their entire program, so don’t tell me nothing interesting ever happens on local news.
Here’s the big question: Can the movie be as funny as the marketing leading up to its release? We’ll know soon enough.