Advertising can be entertaining, heartfelt or innovative. When advertisers create commercials for the Superbowl, for example, they’ve already spent $3.7 million for just the airtime. The last thing they want to do is annoy people watching the game. So they often spend millions more creating the ad so it will fit in and be just as fun, entertaining or crazy as the game itself.
With internet websites, banner ads don’t go for $3.7 million. In fact, we would have to sell approximately 3.7 billion banner ads on this website to get anywhere close to that amount. And we’ve got a ways to go before we can get there.
Which means, in order to make enough money to cover our operating costs, we need to run ads on the site at a rate that could interfere with the user experience here. And not every banner ad was crafted with the same entertainment value, storytelling, humor and precision (not to mention budget) as a Superbowl ad.
We get it.
So we’d like to offer you a choice. Become a Premium Member of The Good Men Project, and you won’t see any ads. It costs a little extra, but if it’s a quieter, gentler user experience you’re looking for, it may just be for you. Become a Premium Member and poof! The ads disappear.
And that’s not all you get. For just $20 a year or $2 a month, the Premium Membership to The Good Men Project includes:
1) An ad-free experience. You’ll see no banner, pop-up, or video ads when you log in.
2) Access to invite-only monthly video-chats. The Good Men Project will host exclusive, news-making panels with celebrities, influencers, and our own subject matter experts and columnists to discuss hot or provocative topics in the ongoing global conversation we have sparked about manhood.
3) A coupon good for a copy of The Good Men Project printed anthology to be shipped anywhere in the continental United States. $25 value. (Annual subscriptions only. A $1 shipping/handling charge will apply.)
4) Invitation to join an annual webinar to discuss the evolution of The Good Men Project and help shape its direction.
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I understand the need for revenue. However, can’t you at least screen the ads for sexism? My first visit in a long while, and I get a pop up advertisement showing a woman in front of her smoking washing machine who has to “man up” and recall a repair man herself because her “man” is busy taking pictures of himself and his tomatoes. I am so sick and tired of misandry masquerading as humorous advertising, sit-coms, and talk shows, and on this site of all places. It was as disappointing as finding out the local Divorce for Men law firm… Read more »