Many men are frustrated with their careers. They realize they have reached the edge of their possibility in their current paradigm. Whether it’s in regard to respect, income, or opportunity for growth, more and more men are walking away from the cushions of conformity to seek out a chance to be an independent entrepreneur.
If you are one of these men who has dabbled in the curiosity of “What would it be like to be my own boss?” then there is no better place to focus your attention than on the marketing sector of your business endeavors.
We are not talking about marketing as in the outdated, old fashioned methods where you bombard people with your sales pitch. We are referring to conscious marketing which evokes the human spirit to open to a dance of possibility, illustrating the giver and the receiver as the helix of evolution in which all duality is found. Yes, you read that correctly. Conscious marketing means the giver and the receiver are one.
You may be thinking about sales and the bottom line to business profits. Focusing on the numbers in business is entirely natural. Never would you want to suppress your entrepreneurial spirit. You are being invited into a new conversation where a new paradigm is emerging. It is the conversation of conscious marketing where neither the buyer nor the seller is left sacrificing a part of themselves for the sake of a dollar. When you wake up to realize that some of your business transactions have left you with a distaste of dissatisfaction and longing that can never be fulfilled, you start to wonder, “Is there something else?”
There is something that will leave you more content than you have ever imagined. When your bank account is overflowing, and your purpose is realized, you will be glad you took this approach to marketing.
The new paradigm of marketing:
- Marketing is the sign you put on your physical or virtual storefront. It is the message that pulls people into a higher level of conversation with you. If you are asking “everyone” to come in, then you are never going to be able to deliver the message of “I get you” on the deepest levels a human soul needs to connect and be understood. You will also be spending your most valuable asset — YOUR TIME — on people who are not ready or able to receive your message. The most powerful marketing tactics eliminate 99.99% of the people who encounter your message, and this is a GREAT THING. You are left with the ability to focus all your energy and efforts on the people whom you can truly serve at the highest levels.
- The more effective your marketing, the more opportunities you have to perfect your business operations. Sales are the lifeblood of every business, and when you have a constant stream of self- selected customers, you have the freedom of time and the luxury of creativity to perfect your product and back end support systems. Without this flood of new prospects coming in, there will be no cash flow to solve the problems in the business.
- Marketing is the best R&D. As your marketing message becomes more and more tuned in to serve the “right” customers, your best ideas for new products and services come from the feedback of your buyers. It’s amazing how few businesses genuinely understand the needs of their customers. The business owners who listen and deliver are the ones who continue to create the most revolutionary products and services for the market they serve.
- As your marketing evolves, you can expand your business as far as your dreams will take you. You wake up every day knowing you are making a positive difference in the lives of your customers. You have the confidence of knowing what they want, how to serve them best, and where they are searching for solutions. You have adopted these insider secrets to conscious marketing which leave you nourished with purpose and free to explore creative ways to solve their next problem.
The bottom line is that the market is the ultimate judge of what businesses succeed and what enterprises fail. For men who want to create the business of their dreams and never have to worry about working for someone else, the skill of marketing is the greatest asset to have.
Regardless of how fast the markets are evolving, conscious marketers will always be ahead of the pulse of where the markets are going. When you are in this conversation with your customers, you can see them better than they see themselves, and you can serve them at the highest level.
This approach to business and marketing will provide security and confidence that your products and services will always have a place in your market.
In closing, always remember that which you are seeking is also seeking you. Clarify those who you want to serve, and they will find you. Stop marketing to the masses. In a world full of marketing noise, clarity rings through.
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