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Are you a fresh exhibitor looking for cost-effective, yet ultra-awesome ideas for your trade show booth? Setting up a fantastic booth on a budget is not rocket science. All it needs is a bit of diligent planning and smart decision-making when it comes to using creative accessories that are affordable with a lasting impact. I bring you tips on how to use your heady skills and innovative flair to organize a successful marketing event on a budget for your startup.
Opt For Affordable Rentals
With a meager ballpark for selecting a trade show booth, your strategy should focus on choosing low-cost rentals that can be uplifted through brilliant aesthetics. Go for a rented trade show booth instead of purchasing a new one, as it only makes sense since you’ll be using the same decorating ideas and concepts to step up its vibe and appeal. Renting a booth is not going to play havoc with your budget at all, in fact, it will only contribute to a tiny percentage of your planned estimate. With the current trends in exhibit concept design, rental displays and furniture are fast becoming a viable option for most enterprises. Should you rent or buy? Involve experts like ExpoMarketing to make an informed decision.
Purchase An Affordable Used Exhibit Booth
If you believe rentals are not a feasible option, then opt for a used exhibit booth which is usually available online at affordable rates. With such a display structure, the appearance and visual appeal will be a significant consideration. A good, used booth in almost perfect condition will likely cost 30% to 50% less compared to a new exhibit and will probably last for a long time. Make sure you inspect every part of the used trade show booth to ensure it is well placed with your floor design and display design. Watch out for something that might end up as a sunk cost!
Include Roll Up Banners At The Booth
One great tip is using roll up banners as they hardly cost a dime and are in fact one of the most cost-effective accessories for a trade show event. Although a catchpenny item, they entail a colossal impact offering a wide area for displaying promotional content. Being lightweight and durable, these banners can easily be stored in small spaces and transported without hassle.
Make Use Of Low Budget Table Covers
For a standout booth, ingenuity is pivotal but why opt for expensive, over the top table covers when you can achieve the same results with a low-cost version such as Spandex table covers. They are highly cost-effective and entail numerous other benefits like built-in flame resistant feature, wrinkle-free fabric, long-term utility, and machine-wash friendly. Use colorful flowers and a few voguish merchandise with these covers to add more appeal to your booth.
Use Folding Bookcases For A Splendid Effect
Another productive idea to manage your trade show booth in a limited budget is to add a few aesthetically pleasing folding bookcases that will allow you to display your brand’s products and merchandise with great flexibility. Most of these bookcases cost between $50 and $100 and offer a huge display area for promotional content that is definitely going to please the crowd at the event.
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Photo: Getty Images