1.) Get the work done.
We all have things we would prefer not to do. Life is hard. Work sucks. Some things you are just not that good at.
When you feel overwhelmed, it often seems like things are impossible. The best solution? Get things done. Get small tasks done to completion, use them as building blocks for larger projects, jobs, business plans, dreams. People who “believe six impossible things before breakfast” (from Lewis Carroll’s Alice in Wonderland)—AND can check those 6 things off their do-do list—gain something really crucial. Confidence. After all, “If you want self-esteem, go out and do something estimable.”
2.) Strategy trumps ideas. Here’s why.
Everyone has good ideas. Everyone has bad ideas. But the only way to know the difference between a good idea and a bad idea is to develop a strategy that will turn your idea into a real, tangible result. If you want to get from Point A to Point B, you need a strategy to do so. Here’s a suggestion—start with the end in mind. Start with the results you want. Be specific. How many customers, how many pageviews, how much revenue, how many conversions? Then work backwards to figure out how you will get there and what actions you will need to take today. Don’t skip steps. For example, it may you’ve got traffic, you’ll need a specialist in conversion optimization to help you turn that traffic into revenue.
Being a real strategist takes practice. You need to be thinking about how to get to results all the time, and you have to be willing to fail. But you can’t even call it failure if it allows you to get better results next time. That is actually called “success”.
3.) There is someone out there that loves to do what you hate. Hire them.
People say “follow your passion.” But what is the opposite of that? How about: “let go of anything you are not passionate about.” You have a dream, a goal, a plan. And now you have developed your strategy—you have figured out the exact steps needed to get you from Point A to Point B. All you need to do is execute your plan. And for some people, this is the most difficult part.
The one thing getting in your way that you might not have thought of could be YOU. What do you hate to do so much you just aren’t doing it? What are the tasks you keep putting off? Get someone else to do them—someone who loves to do what you hate. Outsource anything you really don’t care passionate about.
After all, it’s unprofessional not to care.
4.) Sometimes the next bright shiny object you are chasing really is the next big thing.
I don’t know anyone who saw Facebook or YouTube or SEO or Content Marketing or Keywords as the next big thing on the day they first happened. It takes time to create a proven ecosystem. But that ecosystem gains in value as it matures. Just because something like SEO is no longer being touted as “the next big thing” doesn’t mean it is not incredibly effective for people who use it well.
A company like Onpoint Internet Marketing is the best of all worlds. They know the marketing strategies that work over the long haul. They look out for and can recognize “the next big thing”. And they will care—care about all of the things that you don’t have time to do, or simply don’t want to do.
5.) Use the correct tools for the job.
If you are a carpenter, use a hammer. If you’re a doctor, a scalpel. And if you are a marketer or entrepreneur? SEO is probably your tool of choice.
Professionals are often defined by their knowledge of how to use tools. For every job that you want done professionally, you could study how to use the correct tools over many days, months or years. You can use trial by error.
Or—-you can hire someone with years of expertise, training, trial and error and proven results. For example, some marketing services provide you with a complete market analysis to determine the most profitable search terms, optimize your website with those search terms, build links from outside sources to increase page hits, and much more. SEO for webpage speed works to create faster webpage loading speeds that then in-turn decrease website bounce rates which then contributes to higher rankings in the search results.
6.) Don’t try to impress people. Connect with them.
People hate being sold to. And as tempting as it is to try to impress people all the time, it’s really not an effective strategy. What you want to do is connect with them.
Everyone can benefit from a bigger platform. A network Here are some of our favorite Social Media tools for the job. Used correctly, they can be highly effective, and help with your workflow and productivity.
7.) Your reputation will always proceed you.
Your reputation is based on everything above—how well you do the work, how you get results, your ability to plan and think strategically, your ability to solve problems and offer insights. Your reputation—whether you are an individual, a brand, or a company—will be greater if you are not always trying to impress others, but are really trying to connect with them on a more than superficial level. Stay relevant. Know what others care about. Get help with PR to be get stories about what you do best in mainstream media. And finally—people will know not just for your own work, but for who associate with and who you hire. Make your choices wisely.