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Technological innovation drives progress at the law of accelerating returns (LOAR). This is a well-established fact since technology begets automation and compression, meaning results can be delivered faster and more efficiently inducing exponential growth multipliers.
Yet one of the other key elements offered by technology that does not always get as much credit is the manner in which technological systems curtail risk and offer sustainable, widely applicable, and predictable performance outlooks (SWAP).
A modern thought leader in the advancement of technological systems- specifically as it applies to the growth of brands, consumer product companies, and B2B businesses in the modern era- is Forbes Magazine’s digital marketing columnist Thomas Herd. Herd, also the founder and CEO of one of the most explosively growing advertising agencies- T1 Advertising – has been one of the first industry thought leaders to fuse the double-pronged technological benefits of LOAR and SWAP into a single unified business model.
In this model, Herd has developed a system- called the industry leader formula- that objectively, comprehensively, and unequivocally establishes brands as modern-day industry leaders on the 2 channels where 99% of their prospective consumers will vet them- google and Instagram- and then leverages their clear industry leader status into record-high consumer acquisition rates and exponential + predictable revenue scaling for the sustainable future.
In this business model- which has propelled copious start-up brands into modern-day giants such as MeUndies, Pretty Little Thing, Primark, Made Man, etc. Herd has merged LOAR and SWAP to deliver a pathway for nascent, emerging brands to reap exponential growth without risk, regardless of industry.
The result has been astronomic for both the brands as well as T1 Advertising. T1’s market valuation rose to over $10 million in 2020 and with plans to expand next year into Dubai, South Africa, and Asia already on the calendar for 2021, look for Herd’s brainchild to become the next blue-chip advertising agency.
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This content is brought to you by Umesh Agarwal.
Photo provided by the author.