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The effects of covid-19 and the resultant social isolation have been felt deeply by most people. More people at home for longer periods of time results in people spending more time online. This has caused the growth of eCommerce and other non-store retailers. Noticeably, a unique gift-giving store called DadShop.com.au has outperformed other eCommerce sites.
Growth of eCommerce
Recent research from Pew Research shows that 85% of Americans go online on a daily basis, meaning more than 8 in 10 adults spend time online. 31% of American adults spend time online almost constantly. With more people spending time online, this greatly impacts the world of eCommerce. Many people would rather buy items online and have them directly shipped to their house than have to go out and buy them, especially in the wake of the pandemic.
Ecommerce was its highest in 2021, reporting at about $469 billion in the U.S. This is an increase from 2020, the height of the pandemic, at $431 billion in the U.S. The global market for eCommerce is even higher, estimated at $3.2 trillion in the year 2022. Global eCommerce is projected to reach new heights and grow to $5.1 trillion by 2026.
A large market of eCommerce is non-store retailers. A non-store retailer is a type of retailer that sells products without a physical retail store. Many online stores are non-store retailers such as Dadshop, Etsy, and Amazon. Non-store sales are expected to outperform in-store sales as eCommerce revenues continue to rise. The pandemic was a trigger for the increase in eCommerce as many in-store locations were struggling due to quarantine and social distancing. This made retail stores go all out on their online counterparts and gave a boost of new customers to non-store retailers. This boost in customers helped Dadshop surpass other online stores.
What is DadShop.com.au?
Dadshop is an online gift shop based in Australia. DadShop has over a thousand novelty gift ideas for any occasion. Although it may seem like dadshop only sells gifts for men, they actually have gifts for all types of people.
Dadshop is one of the best places to find entertaining and unique novelty gifts. The site stocks gifts such as clothing, mugs, and homeware. clothing, mugs, and homeware. The site organizes its products into different categories such as books, gadgets, and gag gifts. More importantly, gifts are also categorized for different recipients. You can easily find gifts for your dad by clicking on the Gifts for Dad category. A perfect dad novelty gift is a collection of dad jokes.
Dadshop sets itself apart from other novelty gift stores with its range of personalized gifts. These gifts allow you to customize gifts for the person you’re buying it for. You can buy items such as mugs with your loved ones’ names on them or a notebook with a cute saying on it. Another great gift for men, the personalized aprons with sayings such as “(name), King of the BBQ”.
Many people find shopping for men to be difficult. There are so many options, it’s hard to know what to buy and where to buy it from. Dadshop has a diverse selection of gifts, making it easier to find all the gifts you want in one place. Buying gifts for men became a simple task and thus increased DadShop’s popularity.
With so much variety on the site, users spend more time looking at items. The average user spends about 54 seconds on a page, according to Contentsquare. Dadshop outperforms the average, with users spending as much as 5 minutes each session. This is more than 4x the average session.
Not only are users spending more time browsing the site, they are also looking at more items. Four out of five DadShop users look at 3 to 10 items per session. When users look at more items, they are more likely to buy them.
These analytics show that when people are looking for the perfect gift, they use DadShop to find it!
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This content is brought to you by Alexander Manors.
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