Business transactions involve more than money.
In reality, business transactions are transactions of trust.
Think about it.
When you go to the grocery store, you probably wouldn’t buy the eggs that are past their expiration date. Even though most products are fine to eat for a little while after the Sell By date has passed, it’s much easier to trust eggs that haven’t yet reached that point.
When you use your debit card to buy those eggs, you’re putting your trust in a variety of places.
You trust that your employer paid you on time, that your bank account is secure, and that your card’s information is encrypted. You trust the cashier to give you the correct price, that the card reader is safe, and that your car hasn’t been dinged by a cart in the parking lot.
Business runs on trust.
There’s a new type of trust account.
Think about how you operate in business.
What are you doing to gain trust?
Trust needs to be communicated through every aspect of your business operation. Your marketing must set honest expectations. Your delivery must meet those expectations. Your customer service must respond quickly and appropriately.
Whatever you do, think about trust as currency.
Are you making enough deposits?
Would you like to help us shatter stereotypes about men?
Receive stories from The Good Men Project, delivered to your inbox daily or weekly.
Photo: Flickr/Nicolas Alejandro