It’s the dream of every e-trader – combining the new and ever-changing technologies and e-commerce to develop innovative ways to showcase products with the goal of giving customers the experience of viewing the product physically. There are quite a few different ways for businesses to showcase products. Here’s a quick look at a few of them.
The Multimedia Experience
You should be thinking about including videos in your online store. They can be used to describe the features of a product, especially when there are quite a few explanations necessary. This will allow your customers to fully appreciate the possibilities and can make them less hesitant to make a purchase. Adding videos to a website in an effort to introduce your products can open the door to quadrupling your rate of conversion. This can be even better when you are also using video marketing services to draw customers to your site.
This is a feature that’s absolutely essential. You can use this in your product sheets in order to enable your web customers to zoom in on items so that they can see it in detail. In terms that are more concrete, this is essentially a cursor that will enlarge the portion of the product photo that you put it on. For example, if you sell police lights, your product sheet might include details like the wattage and the voltage. Customers will need to know these things before making a purchase.
The goal of this is to reproduce the product’s physical appearance, to reassure your customers regarding the specs and quality of the items, and to provide them with the best possible conditions in which to make a purchase.
Virtual Changing Rooms
When it comes to online marketing strategies and showcasing your products, how do you do that when your e-commerce business sells clothes? To enhance the user experience for your customers, you might consider having a virtual changing room. With this, the user will enter their measurements in order to create a model with their same size. Once that is done, they can ‘try on’ clothing of all sizes and get an idea of how the clothes would look on them. This method of product showcasing is a tool that’s incredibly handy when it comes to selling clothes online because the customer will be able to get a better view and be reassured by the entire experience.
Some e-tailers even showcase their products using what’s known as augmented reality visualization. For example, Ray-Ban allows their users to virtually try on their sunglasses. The customer just uploads a photo of themselves using their webcam and then they can add the glasses to the photo to see how they would look if they actually had them. This adds a fun aspect to product showcasing that wins over the users, who then might do a bit of marketing for you by sharing it with their social media networks. This can lead to a higher rate of conversion while also increasing your product’s visibility.
There are all sorts of innovative ways to showcase products. The ones discussed here today are just a sample.
This content is sponsored by Anne Davis.