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In the lightspeed world of today’s businesses—and everything that has anything to do with digital moves that quickly—there’s nothing more important than the ability to recognize lessons when they appear, and to extract the maximum value from them. Jordan Lintz’s omnipresence in the business world is the perfect example.
Jordan is the co-founder and marketing wizard of the three divisions under HighKey Holdings Inc. His latest business venture sees him partnering up with some of the biggest influencers and names in the world of entertainment, in a joint effort to spread some goodwill—and some hard cash—through the magic of giveaways.
It wasn’t luck that got Jordan to the point where he is today. It was his keen sense for extracting business lessons from his experiences, whether he was freefalling with no net to catch him, or when soaring high as he’s doing right now.
Here’s a typical example: A high-achiever in high school, Jordan found the structure of school appealing. He very quickly learned that it paid off to be goal-oriented. The lesson he learned, stuck, and it informed his decision to quit his business studies at a Universityhalfway through. He pursued other ventures outside of the formalized environment of higher learning.
Even today, if asked, he’d say that it’s okay to quit college, but only if the person knows what it is that they need to do. There’s got to be a goal, pushing them forward, as it’s something that helps them go through life with purpose, which is another key lesson Jordan is willing to share.
The next big lesson to learn from Jordan Lintz comes from the time he was starting HighKey. The first of the three divisions of this company he started, was e-commerce-based, the second was a personal branding agency, and the third specialized in celebrity giveaways.
Where’s the lesson in that? Well, each of the companies was a logical step to the next one, but they were all fed with the money Jordan didn’t pay to himself. For the first couple of years, his brother-partner and he put all their earnings back into the businesses, believing that the businesses needed that money, just as people need food: to stay healthy and grow. So if frugality isn’t the lesson here, then knowing when to prioritize the long-term goals over the short-term ones is a lesson.
Of course, there were mishaps and bad decisions that quickly proved to be great learning moments. After an overconfident forecast of demand for a certain product, Jordan once found his company’s divisions in the red for a six-figure amount of money, and with a whole lot of inventory that wasn’t moving. The situation had a huge impact on his decision-making process, which is now considerably more based on planning and more detailed, nuanced, and better-informed forecasts. Data is everywhere and it’s at its most useful when it powers our decision-making.
Finally, not being alone in all of this is among the most impactful business lessons to learn from Jordan Lintz. People who work directly with clients are never alone, in a sense. So treating them as partners, whose well-being and success come first, is an absolute necessity.
Bringing together a good and reliable team, however, is what matters. If the people can share the vision and the same drive, and strive toward the same goals with fervor, there’s truly very little that can’t be achieved. The bottom line is that, while business is about money, it’s something that people do for other people. That just might be the biggest lesson of them all.
If you want to keep up with Jordan and see what else you can learn from him, you can follow him on Instagram at @jordanlintz.
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This content is brought to you by Shahbez Ahmed.
Inset photo provided by the author.
Feature photo: Shutterstock