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After months of growing excitement and anticipation, Fintech startup Lanistar is thrilled to announce that it is expecting to launch in the UK this very soon! The UK will be one of the first lucky few countries to gain access to the Lanistar Card. Lanistar offers a payment card and account provider that is built for millennial lifestyles. Lanistar is hopeful that it will reach 9 million customers in its first year.
Since its inception, the fintech company’s campaign has been backed and promoted by a well-known array of popular influencers. Examples of leading influencers supporting the Lanistar campaign include Premier League Footballer Kevin De Bruyne with 15 million followers, actress Flavia Pavanelli with 18 million followers and singer Gabi Martins with 12 million followers. The extensive list also includes meme legend ‘Hide The Pain Harold’. With that in mind, you can get an idea of how varied the influencers and their followers are.
As a part of the company’s marketing strategy, the fintech company partnered with fully regulated local providers (Bankly and Acesso Bank) to ensure that there is full compliance with electronic bank accounts, customer onboarding processes, card issuer, and transaction / KYC / AML monitoring.
The App is now available to download from both App Store and Google Play. The company has the vision to become a £10bn+ fintech company and to fulfil that, Lanistar has taken the first step in hiring experienced members for its senior team. Key figures include Bill Suglani, CFO, a former BP, KPMG, and Open Banking executive, as well as Jeremy Baber, Director of Banking & Financial Services, who previously worked at GE Capital, Aldermore Bank, and Link Financial.
The card features dynamic CVV2 for secure online transactions, it is Mastercard branded and is accepted at 38m outlets around the world. Lanistar also aims to limit the personal information displayed on the card and adds another layer to protect customers.
Currently, Lanistar has 30 employees across offices in London, North Macedonia, and Athens. But after their launch, the company plans to employ 400 people by early 2022. To date, Lanistar has a following of over 259,000 Instagram followers.
Gurhan Kiziloz, CEO of Lanistar, said:
“Lanistar is not only planning to stand out, but step over all the other start-ups in the fintech industry,”
Exciting times are coming, so make sure you watch this space and don’t miss out on what’s to come!