Black America’s favorite web series, “The Misadventures of Awkward Black Girl,” almost didn’t make it to the end of its season due to financial strain. Creator, Issa Rae, told the Huffington Post she “couldn’t afford a $1.25 cup of coffee” when she and producer/writer, Tracy Oliver, were discussing the budget a month ago.
After weighing options, the two women decided to begin a Kickstarter page, hoping that at least half of their 60,000 fans would contribute at least $1 to keep the series going. In the article she wrote for the Post, Issa states,
While Tracy and I initially felt that we were being ambitious in asking for $30,000, the first day demonstrated to us that fans were willing to put up the money to keep us going. The cast and crew posted the campaign on their respective pages (Facebook & Twitter) and we were able to raise $4,000 in less than 24 hours.
Many people promoted the show and the campaign link. Issa was astonished by the support.
Blogs also played a HUGE role in terms of spreading the word about our campaign. While Tracy and I strategized about reaching out to some of the publications who had interviewed me in the past, I was pleasantly surprised to find that sites like Shadow & Act, Clutch Magazine, TheLoop21, Black Girl with Long Hair, and countless other blogs took it upon themselves to post the link to our campaign, urging their readerbase to support it. Many presentedABG as opportunity for viewers to put their money where their mouth was and support the change in media they wished to see.
All in all, this campaign has demonstrated to me that: 1) people are tired of mainstream media’s limited and confined portrayal of people of color; 2) they are very much willing to unite behind a project they believe in to change that limited portrayal; and 3) people ARE willing to support and watch web series as a legitimate form of entertainment.
Hopefully, Issa’s story is an inspiration to creative, awkward people of color everywhere.
[Source: Huffington Post]