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A quick look at how Brave Wilderness has managed to become the Animal Planet of YouTube. It uses strong titles and the shocking imagery of bullet ant bites and bloodsucking leeches in order to educate views on wonders of the animal kingdom.
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Transcript Provided by YouTube:
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and I’m about to take on the bullet and
00:02
challenge are you ready let’s do it one
00:07
two
00:10
oh my gosh this is it three there’s
00:14
something magical about coyote
00:16
Peterson’s brave wilderness YouTube
00:17
channel behind the five point seven
00:20
million subscribers its garnered in the
00:22
past two years why is a perfect blend of
00:25
Education and entertainment all of which
00:27
has helped Peterson’s videos capture
00:29
over 800 million views and allow much of
00:32
his content to go viral today I want to
00:35
look behind the veil of brave wilderness
00:37
in order to understand how it uses
00:39
YouTube and viral videos to educate
00:41
millions of people about wildlife after
00:44
going through the channels large library
00:46
of episodes I noticed three elements
00:49
that shaped brave wilderness is content
00:51
shock education and a constant eye
00:53
towards presentation Peterson attracts
00:56
people to his channel by playing to
00:58
YouTube strengths he essentially
01:00
optimizes each of his videos for viral
01:02
success by packing them full of shocking
01:05
footage and irresistible content a
01:07
recent series from brave wilderness on
01:09
climbing the insect pain indexed by
01:11
getting stunned by some of the most
01:13
painful bugs demonstrates Peterson’s
01:15
clear understanding of his audience it’s
01:18
really hard to watch his videos but at
01:20
the same time it’s hard to look away
01:21
each video title plays on your curiosity
01:24
while the videos like any good drama
01:26
place the climax right at the end
01:28
drawing attention out while we sit
01:30
nervously anticipating Peterson’s
01:32
reaction to a sting or a fight in
01:35
addition the subject matter of his
01:37
videos tend to be nightmarish adding to
01:39
the general shock and entertainment
01:41
value of the check from cow killer
01:43
stings to crocodile bites to tide pool
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whores Peterson uses an ecologically
01:49
diverse planet to his advantage
01:51
in a sense he creates a 21st century zoo
01:54
built around the YouTube platform while
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Peterson’s thumbnails and
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subject-matters work hard to learn
02:00
audience in the videos also have
02:02
educational value in a way brave
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wilderness tricks you into learning by
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making you have fun doing Peterson walks
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the path of prior TV nature hosts like
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Trail Blazers Steve Irwin each video
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consists of some sort of adventure where
02:15
you follow Kylie Pearson on a trek to
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find
02:18
tidepool slug or discover how to protect
02:21
yourself in case of a bear attack
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throughout these exploits Peterson works
02:25
in facts and information about the
02:26
animals he interacts with thus moving
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his content from a simple cute or scary
02:32
animal video to an educational wildlife
02:34
experience one of the more unique
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aspects of brave wildernesses YouTube
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videos the consistent theme of what I
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would call educational masochism his
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desire to educate Peterson shows his
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viewers why it’s important to respect an
02:49
animal’s distance by experiencing the
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pain of their bites and stings message
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which he delineate too many times
02:56
throughout his videos when it comes to
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my line of work the goal is to have an
03:00
interaction so that I can show you the
03:02
effects of these encounters this way we
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can all learn why it’s important to be
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in tune with our surroundings why it’s
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always best to admire animals from a
03:10
safe distance but what drives home
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Peterson’s success is his ability to
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balance a childlike enthusiasm for the
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outdoors with an awareness for
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presentation as a host his excitement at
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discovering new insects and wild animals
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as infectious well at the same time he
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knows what he needs to do in order to
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get a good shot for example he overcomes
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the searing pain of a tarantula hawk
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sting in order to get the coverage the
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crew needs something that he explains in
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an interview is get that capsule on top
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of the insect so it didn’t get away and
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sting my crew and then you know I’m on
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the ground roll around and where you
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have to think about is present present
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percent the audience wants to know what
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is it that you’re going through
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ultimately the brave wilderness team
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brings a finely-tuned wildlife learning
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experience to the YouTube platform
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drawing on its TV predecessors of all
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further tailoring and show to a new
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media landscape brave wilderness acts as
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an excellent example of nature
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infotainment done right in the 21st
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century unfortunately for coyote Pearson
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successful modern-day education video
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also means taking a sting
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– thank you so much for watching if
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you’re feeling generous or just like the
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video please consider subscribing or
04:25
supporting me financially on patreon
04:27
there should be some links here I think
04:30
for no much side
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and I will see you next Friday bye
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This post was previously published on YouTube.
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Photo credit: Screenshot from video.