A 100% paperless news organization, Techbook Online reduces its reliance on trees, reuses its stories across markets and recycles its library quarterly into a color-coded Techbook called TABS™
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Despite what Kermit the Frog says, it is easy being green, and to us “future-proofing” folks at Techbook Online, its become like second nature. The same principles we apply to caring for the environment – like reduce, reuse, recycle – we leverage into our daily business of producing socially relevant content that informs, engages, educates, and empowers communities.
The bottom line goal at Techbook Online when it comes to content production is to invest in a single piece of content and repurpose it across platforms. That model of business enables us to not only maximize our return on investment, but also showcase the seamless integration in which sustainable practices can be applied to entrepreneurship.
Every day we publish socially relevant stories of impact, issue, inspiration and innovation. We share those stories across the globe without the use of paper, thus reducing the number of chopped trees needed for the publishing industry. So the larger our audience grows, and the more relevant information they consume about environmental advancement, the more their behavior changes, ultimately resulting in society relying on technology to document, preserve, publish and share information.
My reason for running a 100 percent paperless organization isn’t linked to the rising value in digital content – although it’s great added value – my purpose is to give life and that more abundantly. By leveraging technology, we are allowing trees to serve their true purpose, which is to store carbon dioxide, produce oxygen and control climate. Popular statistics says more than 1.5 billion tons of carbon dioxide are released to the atmosphere due to deforestation, which simply means the removal of forest or trees to convert the land into non-forest use.
So when Techbook Online reduces its reliance on trees to publish and share information, reuses its content across markets to engage new audiences, and recycles its library quarterly into a color-coded Techbook called TABS™, the Philly-based publishing firm isn’t just building a 21st century business model, its building the sustainable 21st century needed for businesses to exists; and that’s important because dead people don’t read the news or respond to advertisements.
Thanks for reading. Until next time, I’m Flood the Drummer® & I’m Drumming for JUSTICE!™