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Before deciding on which service you’d like to have at a given salon, we start by looking for information and customer feedback on the salon, to make sure that we can expect top-quality services. It’s natural.
When looking for a reliable service provider, we forget that a good barber, hair stylist or nail tech does not only provide great services but should also care for their customers’ needs and want to establish lasting relations. If you’re looking for an exceptional salon that stands out from the rest, take these factors into consideration.
1. Where is your hair stylist?
The most obvious giveaway that a salon’s service quality is not exactly “top-notch” is when your hair stylist is not available. If you’ve been calling your salon countless times, trying to book an appointment with no success, or you can’t seem to find any other contact information, is it really worth your time?
A reliable barber, nail tech or hair stylist most definitely uses modern solutions — like online booking — because he or she values your time and comfort. Their professional services should be backed by a professional system which allows customers to book whenever and wherever they’d like, while your hair stylist can get back to providing excellent services.
2. Are you in touch?
You can tell a lot about your salon based on how it stays in touch with you. A reliable specialist cares for his or her clients and works hard to keep them coming back by sending nice offers on the newest treatments, awarding great prizes through a loyalty program, or just sending you personalized birthday wishes. In other words, your favorite specialist wants to encourage you to come in again and knows very well that he or she is successful thanks to loyal customers like you!
Professionals use modern tools to stay in touch with customers, saving time for both them and their clients. Even clients know how busy beauty specialists get, and it’s easy to get buried in tasks. With a professional system, you remind customers of their appointments automatically, either with an email or text reminder. No need to worry about sending appointment reminders by hand.
3. Your hair stylist cares, right?
When going to a salon, you want to feel like you’re the most important customer there. You let your specialist know what you’d like to have done and maybe share how you’re feeling that day. It’s only natural that you want to be pampered and heard out.
A true professional will more than gladly listen and help you with your needs as well as give some advice or recommendations. And best of all, he or she will remember all of it, by recording it in your unique customer record, which is used to offer you a top of the line experience. From which shampoo was used last week and any allergies you might have, to how many sugars you take with your coffee. A professional nail tech, barber, or hair stylist has a professional means of pampering you, and making you feel like a true client, and not just a number.
The way a salon is run and managed has a direct effect on your clients. Professional salons now use dedicated salon software — such as Versum — which streamlines daily tasks. From managing appointments and communicating with clients, to collecting their appointment history and details. It’s thanks to this that your favorite hair stylist offers you a one of a kind experience. A modern system like Versum not only helps salons live up to their customers’ expectations but to exceed them.
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This is a featured post by site sponsor Versum.
Photo: Getty Images