“People hate me because I am multi-faceted, talented, wealthy, internationally famous genius.”
Jerry Lewis said that. Everything’s got a slogan. Advertising wouldn’t be advertising without them. Here are a few examples: “Don’t Leave Home Without It”, “Breakfast of Champions”, “Be All That You Can Be”. “It Keeps Going, and Going, and Going…”, “Quality Is Job One”, “Just Do It”, “Snap, Crackle, Pop”, stuff like that… They’re funny, they’re pithy, and they’re supposed to capture the essence of the product, or a brand.
I figured I needed a slogan. Something I could own. I mean, other people have tried to label me: “white man”, “short-tempered”, “ugly”, “out of touch”, stuff like that. So I decided to make a slogan for myself. Something that reflected how I felt about myself, not how others felt about me. I’ve earned that. Yes I have… So I pondered it over for a while. And I came up with my slogan: “Word..” That’s it. If you get it, word, if you don’t, word to you too.
TASK: Come up with your own slogan. Something descriptive, something catchy, something that means something to you. Something that says who you are, how you fells, or what your think about things. Take a black magic marker and write the slogan on a white tee-shirt and wear it to work or to a ballgame or to your favorite restaurant. If you don’t want people to see it, wear the t-shirt under another shirt. Word.
Photo Credit: Derek Key/flickr