Maybe men touching men was not a secret in a time not too long ago?
There’s no reason to assume any of these men are gay.
We might assume that because of the music that plays along with the photos and the positions of the men, but that’s putting our modern judgements and opinions on them.
There’s also no reason to assume they’re not gay.
People’s assumptions are based on different perceptions of male to male touch and closeness.
We can probably assume they are men.
Touch and closeness are about connection with another person. As humans, we crave both platonic and intimate touch. As men, many of us have lost the platonic part of the story. In the past, maybe men hadn’t lost the acceptance of platonic touch yet.