An Australian commercial for Snickers is turning the idea of construction workers catcalling at women upside down.
As many women will tell you, the experience of walking past groups of men in the city can be harrowing. We’ve grown so used to whistles, cat calls, offensive comments about our bodies, and even sexual threats that many of us (especially in the summer) will reflexively stare at the ground or at our phones, or look away, hoping to disappear.
Of course not all groups of guys do this, in fact, most do not (yay good men!!), and more men are speaking out against street harassment, so maybe this type of degradation will soon be a thing of the past.
Now Snickers Australia has turned that stereotype on its head. Women walk by a construction site and the builders yell things out… But not what you’d expect.
Here are my questions: Is it sad that we have this stereotype of construction workers, or is it sad that we’re so shocked to hear supportive messages come in this form… or both?
Also, are we starting to see more serious social change taking place in advertisements?