Do you have a soundtrack for your life?
Chances are, you have several. Growing up, I created mixtapes to soundtrack the different moments of my childhood. There was a mixtape for everything (party mix, car mix, date mix, exercise mix, etc.). I will share the early soundtrack of my life and discuss the ways mixtapes have evolved for me as a person and professional who works in the music industry.
Have you ever heard of the French phrase “coup de foudre?” It literally means hit by lightning. My coup de foudre grew out of my love for the use of music in films. It hit me like a thunderbolt when I first heard OMD’s “If You Leave” soundtrack the prom scene of the John Hughes classic “Pretty In Pink.” My fascination with these soundtracked moments led me to start my own music branding, licensing, and management agency Experience Music Group.
I’ve grown this agency for the last fifteen years with my business partner Martin Weiner. I feel so fortunate to work with up-and-coming artists and help guide their careers.
Music can literally move us emotionally. We use music to soundtrack a mood – upbeat music for the gym, soft music for romance, happy music for putting a smile on our faces.
Music is also tied to our memories and allows us to remember significant parts from our lives. For me, there are hundreds of songs that bring back memories. Here are some of my earliest memories.
Dance With Me, by Orleans. My dad would play this song in his bumblebee colored 914 Porsche Targa while driving me to baseball games. We raced to the games with the top down, sun shining, and smiles plastered on our faces.
Runaround Sue, by Dion. I remember my dad singing to this and doing the funky chicken dance. This song was likely the first time I learned of the prospect that a girl can break your heart.
The Logical Song, by Supertramp. This one brings me back to driving in the car with the family on weekend trips. This song always had a strange sadness it, but it was so catchy and would always get stuck in my head. The bridge (the instrumental section between the verse and the chorus) is one of my all-time faves.
Don’t Bring Me Down, by Electric Light Orchestra. That drum opening…This song gave me so much confidence as a kid. I always got a kick out of the chorus too. “Don’t bring me down, groos.” I always thought Jeff Lynne was singing, “Don’t bring me down, Bruce.”
Babe, by Styx. The synthesizer that opens the song smells like the 70’s to me. I’ve always felt as if this record sounded like true love. I have a faint memory of my parents singing it to each other. It was the only Styx song to climb to #1 in the United States on the Billboard Top 40.
September Morn, by Neil Diamond. Oh boy, did my parents LOVE Neil. I have vivid memories of driving across the Golden Gate Bridge going to San Francisco for the first time listening to this song.
That same San Francisco trip also featured “You Don’t Bring Me Flowers” by Barbra Streisand and possibly the duet version with Neil Diamond.
The Way We Were, by Barbra Streisand. Why do I feel like this song was used in every family wedding, anniversary, death video compilation growing up? Hearing it brings back memories of my grandfather passing away and growing up in the San Fernando Valley. This song has got to be the most depressing song ever written. It’s a story about a couple looking back on fond memories of their time together which is sad in and of itself. Then there are the lyrics “What’s too painful to remember we simply choose to forget.” Those words pretty much speak for themselves.
It never ceases to amaze me how a song can bring back old memories of all kinds – good, bad, and sad.
Playlists can create memories and moods of all kinds. They are the most powerful medium in music. Streaming music companies spend millions developing algorithms and hiring teams of curators to create them, millions of people tap play on them each day. We get your music heard by independent music curators that manage playlists on Spotify.
Our mission is about helping artists create momentum in this new music industry model. We locate highly involved and enthusiastic fans who will stream, save and even buy music. We do that by locating listeners and getting you on their playlists. We are influencers and growers. Our model involves finding synergies and cross-promotion opportunities between artists and curators. We are the people behind that curator’s online success, the team helping them scale their music platform, growing their playlists and making a career out of their channel.
A playlist is one of the most intimate things you can share with someone. Thanks for allowing me to share with you. Let me know how I can help you get your music intimately played and known.