“Are you using ‘I am what I am’ as an excuse for being less than you can be? ~ from Just Blow It Up: Firepower for Living an Unlimited Life
The Fourth Law of Stratospheric Success, The Law of Authenticity, from The Go-Giver by Bob Burg and John David Mann, says this:
“The most valuable gift you have to offer is yourself.”
It’s also the gift we’re most afraid of letting people see.
Most people will share what they know, they’ll share what they’ve done, they’ll even share what they think (sometimes too much) — but ask most of us to share WHO WE ARE and we turn into clobbered ‘possums. Roll over, play dead, and hope no one looks too closely.
Why? Lots of reasons – but here are the top two:
ONE – It’s one thing when our ideas are rejected, or our experience pooh-poohed, or our thoughts countered by other ideas. But when we give of our very essence, that unique core of our accumulated spirit, character, life lessons, and life purpose – and someone turns up their nose and says, “Whatever!” … well OUCH! (I know, it’s happened.)
But what about when we give of ourselves, when we let that bit of uniquness show up in all that we do, and out of the blue (what Bob Burg and John David Mann call “The Law of Left Field” in Go-Givers Sell More) comes the validation, appreciation, and compensation we all crave.. .Yeah, I’ve had that happen too and there is nothing better!
TWO – Most people can’t see their own gift. Because, as Les Brown says, “You cannot see the picture when you’re in the frame.” We often don’t realize how much value we could add to the world (or how much more compensation we could earn) by sharing of ourselves rather than just our expertise and opinions.
It’s a challenge we work with writers on all the time, especially when they are writing to create both impact AND income. Because it takes more than good information to be memorable, and it takes more than a cardboard cutout gimmick to be believable. To stand out, in the hourly avalanche of content out there today, you have to be authentic. And that means unwrapping your gifts and being brave enough to present them in your writing.
So yes, you are what you are. And you’re working to improve and grow and be more than you are today. But what you ARE is a unique gift if you’re willing to unwrap it and share it. And if you think that’s ALL that you are, you’re selling yourself, and everyone else, short.