Aaron Martinez, a Virginia-based Real Estate Growth Expert, has every reason to celebrate his success. Starting from the early age of 14 years old, Aaron studied a lot and was inspired by well-known growth experts such as TED’s Tai Lopez. Now, as an entrepreneur, Aaron enjoys a great professional and personal life, thanks to social media recognition and more specifically youtube as he is running a very popular channel. Aaron is also a loving husband and father of two children.
Aaron’s unique personality, his creative approach and positive energy, played an important role in his professional growth. Being very social was, perhaps, the only option for Aaron as he changed 16 schools so he had to consistently make lots of friends and meet new people. During these challenging times and in this changing environment, Aaron turned to social media.
Social media platforms played an important role in Aaron’s work. He embraced Youtube from an early age and saw the platform’s potential to be used as a marketing and branding tool. His original, authentic content and positive mindset, helped him gain a lot of loyal followers quickly. He received a lot of positive comments about his work from early on, with followers saying that his content inspires them and helps them escape from their life and struggles.
From that moment on, Aaron became even more determined and he started making a video every day for his audience. Aaron embraced other social platforms as well such as Facebook, Snapchat and he even made videos on how to use these platforms effectively for marketing purposes, gaining over 1 million views.
Aaron is relatively new to the real estate market and he used to work in solar businesses and marketing before, including commercials. Doing real estate for almost a year made him realize that this is his true passion and that he really wants to support people with their own marketing. In his own words: ‘Everyone does ‘lead generation’ but if they are not doing it themselves, how serious are they? If you want to be a marketing or sales expert, you have to be good at your own marketing!’
Aaron is not only focusing on impactful marketing offers, but he also cares about branding. He cares about developing relationships with partners and clients and he thinks it is key to be known in your area and start growing locally. ‘People in your area need to know about your work so you can be the first person they call when they think about real estate’.
Aaron believes that part of that ‘recognition’ is related to one’s branding efforts. He thinks that it is important for people to find their own voice, develop their on-camera presence and learn how to create videos on demand, in a simple and non-intimidating way. Some people might be shy, but putting ourselves out there at a time of social media explosion can help us generate more leads.
Previously Published on Thrive Global