Operating a small business poses a number of challenges, especially if it’s a small B2B company that is just beginning to make a name for itself. One of the hurdles that these particular small business owners have to overcome is the task of generating B2B sales leads. Have you found yourself in this situation? We’ve got you covered! Here are a few different methods that have proven to be quite effective.
The most basic way to generate leads for your B2B business is to just pick up the phone and dial away. To save time and get the most out of your cold calling, make sure you’re using a list of contacts geared toward businesses that fall within your particular niche or industry.
Another way to bring in some leads is to use an email list to your advantage when sending out an email blast to prospective partners. If the content is informative and persuasive, you’ll be surprised by just how many responses you get. Don’t yet have a healthy list of emails? You can actually find highly targeted lists from a professional “list” company such as SalesRipe.
LinkedIn is an excellent resource for companies looking for viable B2B sales leads. Why? Well, because most business owners are active users of this large networking website that has been designed to cater to career professionals. The site also provides a ton of helpful info regarding the type of business a user is involved in and where he or she is located, allowing you to target and tweak your outreach for the best results. If you don’t yet have an account set up, you better get to it!
Direct Mail Marketing
Old-fashioned direct mail marketing has also proven to be rather helpful for small B2B businesses needing to bring in leads. This is because it’s not at all difficult to find company databases and address lists online through list companies, print marketing is affordable and sending out mailers is really easy to do. To save money and improve your prospect of standing out, it’s recommended you send out flyers or brochures instead of documents that are stuffed in an envelope. These ready-to-mail marketing materials are easy to read, they grab attention and they require minimal postage.
Many B2B small businesses of modern day focus on generating leads with the use of online resources, but local in-person experiences shouldn’t be overlooked. After all, a first impression can sometimes mean everything when it comes to gaining the trust and confidence of a company you want to work with. So why not go out and find yourself some networking socials, micro-events or public forums to take part in? Don’t forget to put your best face forward and be prepared to provide an elevator pitch that sells your business.
Generating B2B sales leads can be a little tricky, even for the most experienced marketers. As long as you implement the above ideas and represent your company with the utmost professionalism, you should start to see your line of leads tick up.